28 Sales Triggers

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Highlights

Today’s AI tool we’re reviewing is Trigify

• Trigify leverages sales triggers and advanced automation to help you engage leads at the perfect moment, boosting your prospecting efforts with real-time insights.

Biggest Moves in GTM

• OpenAI and former Apple Chief Design Officer Jony Ive confirm collaboration

• Fedex has cut 22,000 jobs as a result of AI replacing manual tasks

• Perplexity to test out ads on its AI search platform

• Apple releases public beta for Apple Intelligence

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How Trigify Uses AI

Trigify uses AI-driven automation and sales triggers to identify potential leads before they enter the buying phase. The platform pulls data from 18 different providers, including job boards and news articles, to generate real-time insights into buyer intent.

Problem it Addresses

Traditional prospecting often involves time-consuming manual research and reactive engagement, resulting in missed opportunities and low conversion rates. Sales teams struggle to identify ideal leads early in their buying journey, making it harder to customize outreach strategies or predict buyer intent.

Solution

Trigify automates the prospecting process by using sales triggers to provide real-time insights. Its platform monitors key changes in prospects' roles, hiring patterns, and market activities, allowing you to build targeted outreach strategies that align with each lead’s specific journey.

Key Capabilities:

• Sales Triggers: Identify prospects based on 30+ sales triggers, including job changes and market announcements.

• Automated Alerts: Receive real-time notifications when leads that match your ideal profile are found.

• Seamless CRM Integration: Push enriched leads directly into your CRM or email sequencer for immediate action.

Competitors

• Warmly specializes in warm introductions and social selling by providing real-time social signals and updates. Warmly tracks changes in key contacts’ LinkedIn profiles, enabling teams to engage leads at the most relevant moments, based on relationship-building triggers.

• Pocus is a product-led sales platform that helps teams prioritize leads based on product usage signals and sales triggers. Pocus focuses on analyzing customer behavior within your product, highlighting the most promising users for outreach based on in-product engagement.

• Lusha offers verified B2B contact data and tracks key triggers like job changes and company updates. Lusha helps sales teams quickly identify and reach out to decision-makers with real-time contact details and insights.

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Case Study

28 Sales Triggers for Outreach and Conversion

Trigify helps businesses automate outreach based on key sales triggers. Below are five triggers that can significantly improve your conversion rates (link to the rest at the bottom).

1. Hiring
   A company in growth mode is primed for solutions that support onboarding and productivity. Target new hires with tailored services that ease transitions.

2. New in Role
   Executives in new roles often seek external help to drive strategic initiatives. Introduce your offerings early to build strong partnerships.

3. Promotion
   Newly promoted employees are eager to make an impact. Engage them with tools that enhance their efficiency in their expanded role.

4. Leavers
   When key employees leave, companies are left with gaps that need filling. Offer recruitment or transition services to ensure business continuity.

5. Office Expansion
   When a company expands its office, it's a clear sign of growth and need for new resources. This is an opportunity to offer logistical, real estate, or operational solutions to support their scaling efforts.

View List of 28 Sales Triggers

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