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  • 🚀 Clari customer sees 29.9% improvement on win rate

🚀 Clari customer sees 29.9% improvement on win rate

Enhances Sales Forecasting and Pipeline Management

Author

Joey Fiorie
June 12, 2024

The AI tools shaping the future of GTM

This may be the last newsletter I send with double digit subscribers. Thanks for being there in the early days.

I promise I won’t let the fame change me 😉

Let’s get started!

Today’s AI tool we’re reviewing is Clari

Highlights:

  • Uses predictive analytics and machine learning for real-time sales pipeline insights

  • Provides accurate pipeline and forecasting insights for sales teams

  • Improves forecast accuracy and pipeline visibility from evaluation to purchase stages

Key AI Technology: Predictive Analytics and Machine Learning

Clari uses predictive analytics and machine learning to provide real-time insights into sales pipeline health. The AI technology analyzes data from various sources to predict revenue outcomes, identify potential risks, and suggest next best actions for sales teams.

Primary Feature: Pipeline and Forecasting Insights

Clari’s primary feature is its ability to deliver accurate pipeline and forecasting insights. The AI-driven platform continuously monitors sales activities, evaluates deal progress, and predicts the likelihood of closing each opportunity, ensuring sales teams focus on the right deals.

Problem It Addresses: Inaccurate Sales Forecasting and Pipeline Management

Inaccurate sales forecasting and poor pipeline management can lead to missed revenue targets and inefficient resource allocation. Clari addresses these issues by providing precise and actionable insights, helping sales teams to optimize their strategies and make informed decisions.

Solution: AI-Enhanced Sales Forecasting and Pipeline Management

Clari enhances sales forecasting and pipeline management by leveraging AI to analyze historical data, current deal status, and market trends. This enables sales leaders to identify at-risk deals, adjust forecasts in real-time, and implement proactive measures to drive better outcomes.

Funnel Impact: Evaluation to Purchase Stage

By offering real-time, AI-powered insights, Clari improves forecast accuracy and pipeline visibility from the evaluation to the purchase stage. This ensures that sales teams can prioritize high-value opportunities, address potential issues promptly, and achieve consistent revenue growth.

Competitors:

  • Salesforce Einstein Analytics: Provides advanced analytics and AI-driven insights integrated within the Salesforce CRM.

  • Gong: Utilizes AI to analyze sales conversations and provide actionable insights to improve sales effectiveness.

  • Aviso: Offers AI-powered sales forecasting and pipeline management solutions to drive sales performance.

Customer Success Story:

Unity Technologies partnered with Clari to improve its sales operations. According to the case study on Clari’s website, the collaboration led to significant improvements:

  • Win Rate: 29.9% win rate improvement

  • Deal Management: Achieved a 30.2% decrease in slipped deals.

  • Revenue: Experienced a 209% increase in average sales price.

Unity's integration of Clari provided them with critical insights and streamlined their sales processes, ultimately leading to enhanced productivity and better sales outcomes.

Clari empowers businesses to achieve higher sales performance through AI-driven pipeline and forecasting insights. Its ability to predict outcomes and suggest actionable steps ensures that sales teams remain focused and effective

To learn more about Clari you can go to their website.

I hope you enjoyed learning about Clari in today’s edition of GTM w/ AI!

Thank you for reading.

Joey

PS: If you enjoyed this newsletter, forward this one to your friends in GTM Strategy, Revenue Operations or Sales Leaders.