- GTM w/ AI
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- 📈 The one with an 800% increase in web traffic
📈 The one with an 800% increase in web traffic
Efficient and Scalable Content Production
Joey Fiorie
June 19, 2024
The AI tools shaping the future of GTM
Yesterday NVIDIA was crowned king as the most valuable company in the world.
It took them just over 1 year to go from $1T to $3T market cap, compared to Apple at 3.5 years, and Microsoft at nearly 5 years.
This swift ascent and magnitude of change showcases AI’s transformative power, but it’s not a silver bullet.
McDonald’s pulled the plug on their AI partnership with IBM this week, after a (Mc)flurry of customer mishaps including one person on TikTok inadvertently ordering 28 orders of chicken McNuggets.
I’m reviewing a tool today that automates tasks like content creation and copywriting. What’s less known and even more impactful are its versatile APIs, providing developers with powerful solutions for scalable automation and growth.
Check out the impressive case study at the bottom.
Let’s get started!
Today’s AI tool we’re reviewing is Jasper
Highlights:
Utilizes AI for human-like copywriting to targeted audiences
API capabilities for content generation at scale
Saves time and adds value to convert leads
Jasper harnesses AI to streamline and enhance content creation, providing businesses with a powerful tool to generate high-quality copy across various marketing channels.
Core AI Technology: Generative AI
Jasper employs AI to generate engaging and relevant content for blogs, social media, emails, and more. The AI models, trained on vast amounts of data, understand context, tone, and style, producing human-like text that resonates with target audiences.
Jasper’s standout feature is its ability to create compelling copy quickly. Users can input a few prompts, and Jasper generates content tailored to the specified tone and context, saving time and effort while maintaining high-quality standards.
Problem It Addresses: Time-Consuming Content Creation
Creating consistent, high-quality content manually is time-consuming and resource intensive. This challenge often leads to delays and a lack of engaging material, hindering marketing effectiveness.
Solution: Efficient and Scalable Content Production
With Jasper, businesses can scale their content production effortlessly. The AI-driven tool generates content in seconds, enabling marketers and salespeople to focus on strategic activities rather than the minutiae of writing. This efficiency ensures a steady flow of content to keep audiences engaged and informed.
Funnel Impact: Shift Prospects from Interest to Consideration
Jasper significantly impacts the funnel stage from Interest to Consideration by providing timely and relevant content that nurtures potential customers. The AI-generated copy engages prospects, builds trust, and encourages them to consider the business's offerings more seriously.
Competitors
Copy.ai: Uses AI to generate marketing copy, helping businesses create engaging content quickly.
Writesonic: Provides AI-driven content creation tools for blogs, ads, and social media, streamlining the content production process.
Rytr: Offers AI-powered writing assistance, enabling users to generate high-quality content across various formats and platforms.
Case Study: How BestPlaces increased web traffic by 800%
BestPlaces, a website for location-based information, faced a severe drop in traffic due to a Google algorithm update. According to the case study, by integrating Jasper’s AI through their API, BestPlaces automated the creation of header paragraphs for nearly 100k different locations. This led to:
800% Surge in Website Traffic: Automation and quality content significantly boosted site visits.
80,000+ Header Paragraphs Created: Jasper efficiently handled massive content generation.
1,000,000+ Hours Saved in Content Creation: Streamlined process freed up valuable team time.
Jasper is an invaluable tool for businesses looking to streamline their content creation process. To learn more about Jasper you can check out their website.
Thank you for reading!
Joey Fiorie
