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An AI That Makes Your Content Stand Out
Scan Millions of Pieces of Content to Identify Trending Topics
Joey Fiorie
June 27, 2024
The AI tools shaping the future of GTM
Yesterday, it was reported by The Verge that there’s going to be AI generated coverage of the Paris Olympics in sportscaster Al Michaels voice.
It’s pretty impressive, if you want to watch the video.
If this goes well, it’s likely to spark a dawn of AI generated news coverage from top announcers.
Top trending stories like this one are easy to find, but if you’re trying to see what’s trending in a more niche area it can be challenging.
That’s where today’s AI tool BuzzSumo comes in, it has the world’s largest index of social engagement data and helps uncover trending topics to enhance your marketing strategy and improve SEO performance.
Highlights
Utilizes AI to analyze and identify trending content.
Enhances content marketing strategies with data-driven insights.
Improves engagement by targeting relevant topics and influencers.
How BuzzSumo Uses AI
BuzzSumo leverages artificial intelligence to scan and analyze vast amounts of content across the web. By utilizing machine learning and natural language processing, BuzzSumo identifies trending topics, evaluates content performance, and provides actionable insights.
Problem It Addresses
Marketers often struggle to identify trending topics and measure content performance effectively. Without accurate data and insights, it's challenging to create content that engages the target audience and stands out in a crowded digital landscape.
Solution
BuzzSumo addresses these challenges through several key features:
Content Discovery: AI scans millions of articles, social media posts, and other content to identify trending topics and popular content.
Performance Analysis: Evaluates content performance based on metrics such as shares, likes, and comments, providing insights into what works best.
Influencer Identification: Identifies key influencers in various niches, enabling marketers to collaborate with them for greater reach and impact.
Competitive Analysis: Analyzes competitors' content strategies, helping users understand what their competitors are doing right and how to outperform them.
Alert System: Sets up alerts for specific keywords or topics, ensuring users stay updated on the latest trends and discussions in their industry.
By leveraging these features, BuzzSumo helps marketers create more effective content strategies, improve engagement, and achieve better results.
Competitors
Ahrefs: Offers robust SEO tools and content analysis features to improve online visibility and content performance.
SEMrush: Provides comprehensive content marketing and SEO tools, including keyword research, content analysis, and performance tracking.
BuzzStream: Focuses on influencer outreach and relationship management, helping marketers build and maintain connections with key influencers.
Case Study
Pepperdata, specializing in big data observability and optimization, has used BuzzSumo for four years to enhance their marketing strategies.
According to their case study, key use cases include:
Influencer Partnerships: Pepperdata used BuzzSumo to identify top tech influencers on Twitter. This led to valuable collaborations, including a tech author whose involvement in Pepperdata’s webinars increased attendees by 5x and boosted content engagement.
Content Partnerships: BuzzSumo’s Content Analyzer helped Pepperdata find top authors on Medium.com for co-developed content, improving their content marketing efforts.
Niche News Monitoring: Setting up alerts for topics like “Site reliability engineering” keeps Pepperdata updated on relevant news, inspiring new content ideas and keeping their audience informed.
Plans start at $199/per month and there’s a 30-day free trial to check it out.
Thank you for reading!
Joey Fiorie
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