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GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Celonis

• Celonis redefines enterprise process optimization by making inefficiencies visible and actionable across all business units.

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How Celonis Uses AI

Celonis employs advanced AI-driven process mining and analytics to reveal operational inefficiencies and opportunities within enterprise workflows. Using its proprietary Process Intelligence Graph, the platform consolidates vast data across systems to give businesses a complete picture of how processes function, providing insights into areas ripe for improvement.

Problem it Addresses

Businesses often lack visibility into their end-to-end processes, leaving them unable to detect inefficiencies or deviations. Without this insight, it becomes challenging to make data-driven decisions that improve productivity, reduce costs, and ensure compliance. This is particularly relevant for companies managing complex, multi-step workflows across departments or partners.

Solution

Celonis’ platform leverages AI to analyze real-time, standardized process data, creating a holistic view of workflows across an enterprise. Its features help users visualize processes, spot bottlenecks, and implement proactive improvements without system disruption.

Key functionalities include:

• Process Explorer for visual end-to-end process analysis, revealing inefficiencies at every level.

• Action Flows to set alerts for real-time process monitoring and automate simple tasks.

• Transformation Hub to track and report on business impact, demonstrating the ROI of optimizations.

Case Study

Dell Boosts Deal Processing Efficiency by 15% with Celonis-Driven Automation

Dell Technologies transformed their deal registration workflow using Celonis, which enabled a clear view into their one- and two-step approval processes. Celonis identified automation opportunities, streamlining one-step approvals and accelerating the process.

Highlights from Dell’s success include:

• 15% of deals automated by the end of 2020, reducing response time and workload for sales teams.

• Proactive alerts set up to notify teams about deal progress, enhancing monitoring and intervention.

• Rapid results in deal processing speed, meeting SLAs, and improving sales partner satisfaction​.
  

Competitors

UiPath - An automation platform that uses AI to discover and automate business processes, emphasizing robotic process automation (RPA).

Signavio - Part of SAP, provides process management tools that identify inefficiencies and support digital transformation through process mapping and analytics.

Automation Anywhere - Focuses on RPA with AI integration to automate repetitive tasks, aiming to optimize workflows and enhance productivity.

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