An AI-powered design team

Combining human creativity with AI

Author

Joey Fiorie
July 25, 2024

In partnership with

GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Superside

  • Superside uses AI to change how creative projects are done, helping companies save money and work better with their own teams.

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How Superside Uses AI

Superside combines human creativity with AI to enhance creative production and strategy. Their AI services integrate generative AI to speed up design production, reduce costs, scale output, and explore new creative possibilities.

Superside acts as an AI-powered extension of in-house teams, providing expert AI consulting and model-building services to implement custom generative strategies.

Problem it Addresses

Creative teams often struggle with meeting tight deadlines and increasing creative output without escalating costs or expanding team size. This results in bottlenecks, slower project completion times, and higher production costs.

Solution

Superside's creative services make it easy for brands to save money and hit deadlines. Their AI consulting service helps teams develop and implement custom generative AI strategies, enhancing productivity and unlocking new creative possibilities.

Here’s why customers use Superside:

  • Efficiency & Scale: Reduce project costs by up to 60%, launch campaigns faster, and expand creative output without increasing team size or budgets.

  • Quality: Maintain high-quality brand visuals while increasing efficiency.

  • Expanding Possibilities: Integrate generative AI across the entire team and develop customized AI tools and models for their brand.

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Superside Competitors

  • Design Pickle - Offers flat-rate graphic design services with integrated AI tools for faster turnaround and scalable solutions.

  • Penji - Provides unlimited graphic design services with AI-driven processes to enhance design efficiency and creativity.

  • Kimp.io - Specializes in subscription-based graphic design services, using AI to streamline project management and delivery.

Case Study

Amazon Home: Delivering Creative Assets Faster Without Increasing Headcount

Background: The Amazon Home team faced challenges with a demanding photo shoot schedule and limited design resources.

Challenge: Art directors were diverted from photography projects to handle production tasks like cropping, resizing, and creating banner ads, causing delays and an overworked graphic designer.

Solution: Superside managed production tasks, freeing up the Amazon Home team to focus on art direction. Their dedicated project manager streamlined requests, ensuring efficient delivery of final files.

Results:

  • 345 hours saved in three months

  • 40 weekly hours saved for in-house graphic designers

  • 1,092 assets delivered in three months

Impact: Superside enabled Amazon Home to regain control over their deliverables schedule, allowing the team to focus on high-quality visual work without increasing headcount​​.

Read the full case study

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