Shorten sales cycles by 30%

A copilot for sellers and buyers

GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Aligned

  • Aligned enables sales teams to maintain momentum and close deals, providing a seamless and engaging buying experience for all stakeholders.

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How Aligned Uses AI

Aligned offers a pioneering copilot for both sellers and buyers, enhancing the sales process with continuous engagement tools and advanced buyer insights. Their AI Assist and AI Insights products leverage machine learning to keep deals moving forward by answering urgent questions, tracking interactions, and optimizing sales strategies.

Problem it Addresses

In today's buyer-led market, 95% of the buying process happens without the seller involved (according to Gartner). This dynamic creates a challenge for sales teams to stay engaged and responsive throughout the buyer’s journey, especially when buyers prefer to self-serve.

Solution

Aligned keeps the sales process active 24/7 by using AI Assist to answer questions and manage deal momentum when sales reps are unavailable. This automation allows sales teams to handle more deals simultaneously and effectively engage stakeholders who might otherwise remain passive. AI Insights provides critical data on buyer intent and engagement, allowing sales teams to tailor their approach and maintain visibility into the buyer's process.

Key benefits include:

  • 24/7 Engagement: AI Assist answers urgent questions and maintains deal momentum around the clock.

  • Enhanced Stakeholder Management: Engages and influences more stakeholders by starting the engagement process, even with those less involved initially.

  • Actionable Insights: AI Insights track all interactions and provide unprecedented data on buyer intent, helping sales teams optimize their strategies.

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Aligned Competitors

  • Highspot: Provides AI-powered content management and sales enablement.

  • Guru: Offers AI-driven knowledge management and collaboration tools.

  • Showpad: Combines sales content management with interactive buyer experiences.

Case Study

Certificial, a leader in insurance verification, faced challenges with stakeholder identification and engagement, complex deal cycles, and champion turnover.

By implementing Aligned, Certificial achieved these three key benefits:

  • Enhanced Analytics: Early identification and engagement of stakeholders.

  • Streamlined Transitions: Smooth handover from sales to customer success.

  • Shortened Sales Cycles: A 30% reduction in sales cycle duration, from 10 to 7 months.

Austin Myers, Certificial’s VP of Revenue, highlighted Aligned's impact on their sales efficiency and stakeholder management, emphasizing its role in maintaining deal momentum and providing clear visibility for buyers.

Read the full case study

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