Big news with Clay

Better data and better ways to act on it

Author

Joey Fiorie
April 10, 2025


GTM w/ AI
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Today’s AI Tool is Clay!

If you follow me on LinkedIn you may have saw my new job update!

I recently started as a GTM Engineer at Clay.

Not to worry though, GTM w/ AI is still alive and will be better than ever. 

One of the reasons I joined Clay is because it’s the most creative and flexible growth tool in the world. It’s fast to learn, and you can drive real impact quickly.

They were ranked #1 on Enterprise Tech 30 list for Mid-Size Companies which is voted on by the institutional investor community.

Clay takes a fundamentally different approach than other GTM tools.

Instead of customers getting access to a single data source or service, Clay functions as a marketplace providing access to over 100 data providers and integrations in a single platform.

All this without the need to subscribe to multiple vendors, multiple security reviews or having to switch back and forth between platforms.

Clay understands that what people actually need isn’t just more data, it’s better data, and better ways to act on it.

Clay is shipping new product features, integrations and workflows nearly every week.
 
Since I have a front row seat to see and build the future of how companies are going to market, I’m going to add new content in the coming newsletters with behind the scenes insights.

Please send me your feedback, questions and suggestions.

Thank you for following along on this journey!

Best,

Joey Fiorie

Founder @ GTM w/ AI
GTM Engineer @ Clay
Follow me on LinkedIn

Biggest Moves in AI

Gemini can now turn your Google Docs into podcasts

Gemini can be your editor and your data analyst, apparently.

Source: The Verge

Ilya Sutskever taps Google Cloud to power his AI startup's research

OpenAI co-founder Ilya Sutskever has tapped Google Cloud to power his new startup's research efforts to create 'safe, superintelligent AI.'

Source: TechCrunch

The AI Agent Era Requires a New Kind of Game Theory

Zico Kolter, a Carnegie Mellon professor and board member at OpenAI, tells WIRED about the dangers of AI agents interacting with one another—and why models need to be more resistant to attacks.

Source: Wired

GTM People Moves and Promotions

Big congrats on the following promotions:

Ryan Jones who was recently promoted to Head of Enterprise and Vertical SaaS Partnerships @ PayPal

Neela Pal who was recently promoted to VP, Head of Global Marketing @ Bumble

Rick Lucas who was recently promoted to Head of US Verticals, Business Partner Solutions @ Snap

People moves powered by Clay Intent Signals

Today’s AI Agent

One of Clay’s best features is it’s AI Agent called “Claygent”

If there’s anything that Clay likes more than AI, it’s a good portmanteau with the word “Clay"

In this case Claygent is a research assistant that is like having an unlimited number of interns that can pull data from any website and turn unstructured data into structured data in a matter of minutes.

It’s great for collecting niche data points like if a company is considered B2B vs B2C or finding out how many locations a list of store’s has based on their website, or for finding out which companies are SOC II compliant.

The options are only limited by your own creativity. Give Claygent a try!

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