Braze

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Today’s AI Tool is Braze

TLDR
Braze is a customer engagement platform that helps brands deliver personalized, cross-channel messaging in real time using data and AI.

Problem It Addresses
Marketing teams often struggle to deliver timely, relevant, and personalized customer experiences across increasingly fragmented digital channels. Traditional tools rely on siloed campaigns and batch-based messaging that fail to meet modern customer expectations.

Solution
Braze offers a unified platform that combines real-time data ingestion, intelligent journey orchestration, and AI-driven personalization to create dynamic and seamless customer experiences. By integrating messaging across email, SMS, apps, and more, Braze supports continuous, data-informed engagement strategies.

Here’s how it delivers value:

• BrazeAI personalizes content, identifies high-performing variants, and optimizes send times to maximize impact.

• Canvas Flow enables sophisticated journey orchestration with real-time responsiveness and logic-based segmentation.

• Cross-channel capabilities ensure cohesive messaging across web, mobile, email, and emerging channels like WhatsApp and RCS.

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Today’s Clay Workflow

Automate account research summaries to Google Docs

Here’s how it works:

• Automate account research and enrichment using Clay

• Create automated research summaries in Google Docs without lifting a finger

• Use account signals and context to prioritize targets, tailor messaging, and schedule outreach

Not sure how to use Clay yet?

I started a YouTube channel to help you get started.

Clay Tutorial: Part I - Create Personalized Messaging at Scale
Clay Tutorial: Part II - Extract Data from Product Hunt Using Chrome Extension
Clay Tutorial Part III - Clay Webhooks and Power Automate


If you want more Clay credits to start, you can get 3,000 credits with my referral link.

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Thanks for Reading

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Joey Fiorie

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