An AI Operating System for Sales and Marketing

GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Copy.ai

• Copy.ai helps you make content and find new customers, letting your marketing and sales teams be more productive.

Sponsor

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How Copy.ai Uses AI

Copy.ai leverages machine learning and generative AI to streamline and enhance marketing and sales processes. The platform focuses on personalized content creation, SEO optimization, and automated prospecting.

Problem it Addresses

Copy.ai addresses the challenge of time-consuming and repetitive marketing and sales tasks, such as content creation, SEO strategy implementation, and prospect engagement. Marketers and salespeople often struggle to maintain consistent, high-quality output due to resource constraints and workload.

Solution

Copy.ai offers two powerful AI-driven solutions to automate and optimize content creation and sales processes:

AI Marketing OS:

• SEO Content Creation: Generates SEO-optimized content for better search engine rankings, improving visibility and attracting organic traffic.

• Thought Leadership Content: Creates high-quality blog posts and articles that establish your company as an industry authority, enhancing brand reputation.

• Localization and Translation: Translates and localizes content for different markets, allowing for effective global reach and engagement.

AI Sales OS:

• Personalized Prospecting: Tailors outreach efforts to individual prospects, increasing engagement and conversion rates.

• Track Job Changes: Monitors job changes to identify new opportunities within existing contacts, helping sales teams stay updated and proactive.

• Working Deals: Provides insights and automation to manage ongoing sales deals, streamlining the sales process and improving deal closure rates.

Both products have a lot more use cases that can be explored on their website.

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Copy.ai Competitors

• Jasper: An AI content generator for creating a variety of marketing materials, from social media posts to long-form articles.

• Writesonic: Offers AI-driven writing assistance for ads, blogs, and SEO content, supporting multiple languages and SEO optimization​

• Rytr: Provides AI writing tools for short-form content like emails and social media posts, with a focus on ease of use and affordability​

Case Study

Embracing AI to Scale Content at Banzai

Ashley Levesque, VP of Marketing at Banzai, faced the challenge of scaling a content program as a team of one. To manage her workload efficiently, she turned to Copy.ai. The AI tools allowed her to save over 5 hours a day on repetitive tasks, execute full-funnel content campaigns rapidly, and focus on strategic marketing initiatives.

Results Achieved:

• Saved 5+ hours/day on content tasks.

• Executed full-funnel content campaigns in days.

• Increased speed to market.

• Reduced resource waste.

Ashley utilized Copy.ai's workflows to automate content repurposing, social post creation, and SEO keyword research, significantly improving her productivity and allowing her to focus on high-level strategic tasks.

Read the full case study

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