Hate losing deals to competitors?

This edition of GTM w/ AI is brought to you by Factor.

They aren’t a sponsor (maybe one day?), but I am eating one of their meals while writing this so thought they deserved a little shout out.

Let’s get started :)

Today’s AI tool we’re reviewing is Crayon

Crayon Highlights:

• Utilizes AI for real-time competitive intelligence

• Tracks competitors' activities across digital channels

• Provides actionable insights for sales and marketing teams

• Enhances evaluation to purchase phase with up-to-date data

Key AI Technology: Competitive Intelligence and AI

Crayon leverages advanced AI to deliver real-time competitive intelligence. The tool continuously monitors and analyzes competitors' activities across various digital channels, providing actionable insights to sales and marketing teams.

Primary Feature: Real-Time Competitive Insights

Crayon's standout feature is its ability to track competitors in real-time. It gathers data from websites, social media, news, and more, using AI to analyze and distill this information into actionable insights.

Example: Crayon can provide insights such as a competitor launching a new product, changes in their pricing strategy, updates to their website content, or shifts in their social media engagement.

For instance, if a competitor starts a new marketing campaign, Crayon will alert you with details about the campaign's messaging and channels used, allowing your team to quickly adapt and respond.

Problem It Addresses: Lack of Up-to-Date Competitive Information

Keeping up with competitors is a constant challenge. Traditional methods of gathering competitive intelligence are often time-consuming and outdated. Crayon addresses this by automating the process and providing fresh, relevant data that sales teams can use to stay ahead.

Solution: AI-Driven Competitive Intelligence

Crayon's AI-driven approach ensures that users receive the most current and relevant competitive intelligence. The AI sifts through vast amounts of data, identifies patterns and changes, and presents these insights in a user-friendly dashboard, enabling teams to make informed decisions quickly.

Success Story: Rapid7 Enhances Competitive Intelligence with Crayon

Rapid7 partnered with Crayon to build a robust competitive intelligence program. According to the case study on Crayon’s website, the collaboration led to significant improvements:

• Win Rates: Increased win rates against competitors by 10%.

• Efficiency: Enabled sales teams to handle competitor information more efficiently by automating data collection.

• Integration: Leveraged integrations with Slack and Salesforce to democratize competitive intelligence across the organization.

• Time Savings: Allowed teams to save valuable time and focus on impactful projects by automating monitoring and tracking processes.

These improvements show the benefits Rapid7 experienced through integrating Crayon into their competitive intelligence strategy, leading to enhanced sales performance and operational efficiency.

To learn more about Crayon you can go to their website.

I hope you enjoyed this quick overview on Crayon.

Joey

PS: This newsletter is a good one to share to friends in Product Marketing, Sales Enablement or GTM Strategy.