550% increase in conversion rate

GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Crazy Egg

• Crazy Egg makes your website better with AI heatmaps, session recordings, A/B testing, and better call-to-actions.

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How Crazy Egg Uses AI

Crazy Egg applies AI to analyze websites using heatmaps, session recordings, A/B tests, and CTA optimization. By examining visitor interactions, Crazy Egg helps businesses understand user behavior, find pain points, and improve their website's functionality.

Problem it Addresses

Crazy Egg fixes poor website performance and bad user experiences. Businesses often don't understand how visitors behave on their sites, causing lost conversion opportunities and weak user engagement.

Solution

Crazy Egg's AI tools help improve websites by showing useful data about what users do. This helps businesses make smart choices that make users happy and increase sales.

Here's Crazy Egg's core capabilities:

• Heatmaps: Visual representations of where users click, scroll, and hover, providing insights into which areas of a webpage attract the most attention.

• Session Recordings: Playback of user sessions to observe real-time interactions, helping identify issues and optimize user experience.

• A/B Testing: Tools to create and test multiple versions of webpages, enabling data-driven decisions to improve conversions.

• CTAs: Optimization of call-to-action buttons to enhance user engagement and drive desired actions.

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Crazy Egg Competitors

• Hotjar: Offers heatmaps, session recordings, and feedback polls to understand user behavior and improve website performance.

• Lucky Orange: Provides dynamic heatmaps, session recordings, and chat support to enhance visitor engagement and conversion rates.

• VWO (Visual Website Optimizer): Specializes in A/B testing, multivariate testing, and user insights to boost website conversion rates.

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Case Study

How WallMonkeys Increased Their Conversion Rate by 550%

Ecommerce company WallMonkeys achieved a 550% increase in their conversion rate using Crazy Egg's heatmaps and A/B testing tools. Here's a brief overview:

• Initial Analysis: WallMonkeys used Crazy Egg's heatmaps and scroll maps to analyze visitor behavior on their homepage.

• A/B Testing: They swapped a "fun" featured image, resulting in a 27% conversion rate increase.

• Further Optimization: Replacing a slider with a search bar led to a 550% increase in their conversion rate.

Key Takeaway: “Always be testing”

Here’s the full case study.

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