DISQO

DISQO is a cross-platform ad effectiveness measurement tool that connects consumer sentiment and behavior data to deliver deep insights into advertising impact.

Joey Fiorie
September 09, 2025

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Today’s AI Tool is DISQO

TLDR
DISQO is a cross-platform ad effectiveness measurement tool that connects consumer sentiment and behavior data to deliver deep insights into advertising impact.

Problem It Addresses
Marketing and advertising teams struggle to accurately measure campaign effectiveness across fragmented platforms like TV, social media, and digital. Without unified data, it's difficult to prove ROI or optimize strategies in real time.

Solution
DISQO offers deterministic, person-level ad measurement across all media channels by integrating direct consumer feedback with digital behavior. Its platform enables brands to link ad exposures to both brand perception and real-world actions.

Here’s how it delivers value:

Provides cross-platform visibility to eliminate blind spots in ad performance.
Measures both brand and performance outcomes, such as awareness and conversion lift.
Offers real-time insights and customizable support for agencies, brands, and media teams.

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