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How Autodesk achieved double digit win rates

Comprehensive competitive intelligence and win-loss analysis

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Highlights

Today’s AI tool we’re reviewing is Klue

  • Klue uses AI to help businesses watch their competitors closely and make faster decisions to stay competitive

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How Klue Uses AI

Klue leverages AI to provide comprehensive competitive intelligence (CI) and win-loss analysis. By integrating machine learning and natural language processing, Klue analyzes competitive landscapes, aggregates insights from various sources, and delivers actionable data.

Problem it Addresses

Klue addresses the challenge of inefficient competitive intelligence and unreliable win-loss data. Companies often struggle with fragmented CI processes and inconsistent insights, leading to missed opportunities and strategic blind spots.

Solution

Klue's AI-powered platform unifies competitive intelligence and win-loss analysis. It automates data collection from multiple sources, ensuring a consistent flow of high-quality insights.

Klue's acquisition of DoubleCheck has now boosted interview standards, helping businesses get useful and real feedback directly from their customers.

This unified approach empowers multiple teams across sales, customer success, R&D, and marketing with precise and impactful CI.

Klue Competitors

  • Crayon: Offers real-time competitive intelligence software that tracks competitors’ moves and provides insights for sales, marketing, and product teams.

  • CI Radar: Delivers market intelligence and competitive analysis through a combination of AI and expert analysis, helping businesses stay ahead of market trends.

  • Kompyte: Automates competitor tracking and provides insights for sales and marketing teams to improve competitive strategies and win rates.

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Case Study

Autodesk's Success with Klue

Autodesk, a big name in design and manufacturing software, improved its competitor tracking and win-loss analysis by working with Klue.

Here’s a quick look at what happened:

  • Challenges: Faced fragmented CI processes and poor-quality win-loss interviews.

  • Implementation: Switched to Klue in June 2023, integrating it across multiple regions.

  • Results: Achieved double-digit increases in win rates, improved stakeholder engagement, and enhanced CRM data hygiene.

Here’s the full case study.

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Joey Fiorie

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