ElevenLabs

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Today’s AI Tool is ElevenLabs

TLDR
ElevenLabs offers state-of-the-art AI voice models and tools for generating expressive, humanlike audio across voiceovers, conversational agents, and media production.

Problem It Addresses
Most synthetic voices still sound robotic, lack emotional nuance, and struggle with real-time responsiveness, limiting their use in customer-facing, entertainment, and educational applications. Developers and content creators also face friction scaling high-quality voice experiences across languages and use cases.

Solution
ElevenLabs provides a comprehensive audio AI platform that includes advanced Text-to-Speech, Voice Cloning, Speech-to-Text, and real-time conversational voice agents. Its models deliver low-latency, emotionally rich, multilingual voice outputs suitable for creators, enterprises, and developers.

Here’s how it delivers value:

• Offers ultra-realistic voice synthesis through models like Eleven v3, supporting emotion, timing, and multilingual capabilities across 29+ languages.

• Enables fast deployment of AI voice agents and voiceovers via APIs and SDKs with latency as low as 75ms, ideal for real-time apps.

• Powers end-to-end media workflows, including audiobooks, dubbing, podcasts, and music, with tools for voice cloning, isolation, and studio-quality editing.

PRESENTED BY HUBSPOT

AI video editing that plugs directly into your GTM stack. The Descript app for HubSpot turns video production from bottleneck to pipeline accelerator.

Edit videos with AI text-based editing, generate channel-specific variations instantly, and seamlessly sync to HubSpot's CRM. Sales can access customer testimonials by deal stage. Marketing tracks which video content influences pipeline. One integration, full funnel visibility.

30-Day Sales Rep Ramp Plan
Sponsored by Attention 

Top-performing teams don’t wait months to see results - they use a structured, AI-powered onboarding plan to ramp reps in 30 days or less.

• Week-by-week ramp framework: Learn, Practice, Coach, Apply

• Key milestones for productivity by Week 1, 2, 3, and 4

• Activity benchmarks to track progress and predict success

• Mentorship and feedback systems built for scale

Download Free Guide →

Joey’s GTM Idea of the Day

Breaking Sales Down to First Principles

Sales feels complex because it’s layered with frameworks, acronyms, and playbooks. Strip all that away and sales collapses into a small set of truths that have existed long before SaaS, CRMs, or discovery calls.

These are the first principles. Everything else is a tactic built on top.

1. People buy to change their current state
No one buys software. They buy relief, progress, or advantage. If the status quo feels safe enough, no deal happens. The first job of sales is not explaining features. It is making the cost of staying the same visible.

2. Buying is a risk-management decision
Every purchase is a bet. Will this work? Will I look smart for choosing it? Will it disrupt my team? Deals stall when perceived risk outweighs perceived reward. Great sales reduces risk before it tries to increase desire.

3. Value must be clear in the buyer’s language
Value is not what your product does. Value is what changes in the buyer’s world. Revenue saved, time reclaimed, stress removed, credibility gained. If the buyer cannot repeat the value back in their own words, it does not exist yet.

4. Trust precedes transactions
People do not buy from the most knowledgeable seller. They buy from the seller they trust to tell them the truth, including when the product is not a fit. Trust is built through honesty, pattern recognition, and restraint, not persuasion.

5. Momentum matters more than perfection
Deals move when there is forward motion. Clear next steps. Mutual commitments. Small yeses that lead to bigger ones. Stagnation kills more deals than objections ever do.

6. Time is the real currency
Buyers trade attention and time before they trade money. Sales earns the right to ask for more time by being consistently useful. Wasted meetings are a tax on trust.

How to use these principles

Before any deal review, ask three questions.

• What change does the buyer actually want?

• What risk is stopping them?

• What proof would make the next step obvious?

If you can answer those, the close should take care of itself.

Sales at its core is not persuasion.
It is helping someone make a confident decision.

Action Item: Copy these principles and put it into ChatGPT to see how you can apply it to your company!

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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