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The only AI newsletter on GTM tools, workflows, news and agents
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Your best distribution channel is someone else’s audience

Most teams treat distribution as something they build. Their own email list. Their own social following. Their own community.

That instinct makes sense. Ownership feels safe.

But early in a GTM motion, ownership is slow. Building an audience from zero takes years. Revenue targets arrive in quarters.

The faster path is borrowed distribution.

Instead of asking, “How do we build an audience?” ask, “Whose audience do we want to get in front of?”

Every industry has attention hubs. Newsletters. Niche podcasts. Community operators. Analysts. Independent educators. These people already gather your exact buyers in one place.

The opportunity is not sponsorship. It is collaboration.

Take what HubSpot did during its early growth years. The company did not rely only on its own channels to teach inbound marketing. Its team consistently appeared in industry blogs, webinars, and partner audiences where marketers were already learning. The content felt native to the host audience. Over time, HubSpot became the default authority in spaces it did not own.

That dynamic still works today.

A strong GTM team maps the top ten audience owners their buyers trust. Then they design content specifically for those channels. Workshops. Deep-dive guides. Co-created research. Practical frameworks that help the host serve their audience better.

The host gains valuable content. The company gains trusted access to buyers who already pay attention.

Growth compounds faster when trust is pre-assembled.

Ideas on how to find shared audiences

• Partner Overlap via Crossbeam – Your partners already sell to your buyers. Connect Crossbeam to Clay to surface accounts where customer bases overlap.

• Influencer & Creator Audiences – Find thought leaders in your space via Twitter/X, newsletters, or niche communities, then build lists of their most engaged followers.

• Newsletter & Community Operators – Use Claygent to map the top 10 audience owners your buyers follow. Enrich with contact info and recent content.

• Event & Conference Attendees – Pull attendee lists from Luma or Eventbrite pages using Claygent, then waterfall enrich for emails and firmographic data.
  

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GTM with AI’s Newsletter Playbook

Hi, I’m Joey, founder of GTM with AI.

I started this newsletter in May 2024. Since then, 75,000+ people have signed up.

The reason I started it was simple: distribution.

A newsletter is one of the best ways to create consistent top-of-funnel attention around the ideas, problems, and tools you care about. Every issue becomes another entry point for new people to discover your thinking. Over time, that audience compounds.

Instead of chasing leads, opportunities start coming to you.

Since launching, the newsletter has led to partnerships, consulting opportunities, product ideas, and sponsorships — all from people who found the content first. The newsletter acts as a distribution engine for everything else you want to build.

Along the way, I’ve helped five other founders start their own newsletters and grow them to 5k, 10k, even 30k subscribers. One of them sold their newsletter just six months after launching.

For the first time, I’m sharing the exact playbook behind those results.

You don’t need a marketing background. You just need a niche you care about enough to write about consistently and a system for growing distribution.

The Newsletter GrowthBook shows you how to go from idea to your first audience. It walks through the systems that drive subscriber growth and the monetization paths that turn attention into your first sponsorship.

And here’s the fun part: if you use my affiliate link for six months and follow the playbook, I’ll refund your entire purchase.

Execute the plan and it’s free.

Build your Audience. Take the First Step Today.

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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