Factors.ai

Optimize LinkedIn ads and automate go-to-market workflows

Author

Joey Fiorie
May 27, 2025

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Today’s AI Tool is Factors.ai

TLDR

Factors.ai is a revenue-focused intent and attribution platform that helps B2B teams optimize LinkedIn ads and automate go-to-market workflows.

Problem It Addresses

Many B2B marketing and sales teams struggle to identify and act on high-intent website traffic and measure the real impact of LinkedIn ad spend. Additionally, fragmented data and manual processes slow down GTM execution and reduce conversion efficiency.

Solution 

Factors.ai consolidates cross-channel intent signals, automates GTM workflows, and enhances account intelligence to streamline conversions and increase ROI. It provides visibility into LinkedIn ad performance and supports sales and marketing teams in creating repeatable, data-driven playbooks.

Here’s how it delivers value:

  • Intent Capture: Identifies up to 75% of anonymous website traffic and integrates with multiple data sources including CRM, G2, and third-party providers.

  • Workflow Automations: Reduces manual sales ops by automating tasks like CRM updates and delivering real-time, actionable alerts.

  • LinkedIn AdPilot: Uses frequency capping and view-through attribution to optimize spend and boost ad effectiveness with intent-driven targeting.

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Today’s Clay Workflow

Find, qualify, and contact influencers from YouTube, Instagram, or TikTok


Here’s how it works:

  • Find influencers that match your criteria (e.g., platform, audience size, interests)

  • Enrich influencer data with contact details and audience insights

  • Filter and qualify influencers based on engagement and authenticity

  • Automate outbound email sequences using Twain’s AI-powered messaging

If you’re in sales, marketing or revenue operations, Clay is the most powerful skill you can learn. If you’re not sure how to use Clay yet, check out my YouTube channel to get started.

Clay Tutorial: Part I - Create Personalized Messaging at Scale
Clay Tutorial: Part II - Extract Data from Product Hunt Using Chrome Extension
Clay Tutorial Part III - Clay Webhooks and Power Automate

Plus, here’s a webinar I hosted on how to automate outbound with intent signals


If you want more Clay credits to start, you can get 3,000 credits with my referral link.

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Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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