Sales🤝Marketing

GTM w/ AI

Get your brand in front of over 10k go-to-market professionals
Become a sponsor

Highlights

Today’s AI tool we’re reviewing is Factors.ai

• Factors.ai transforms GTM strategies by providing AI-driven account intelligence, enabling teams to prioritize and engage high-intent accounts efficiently.

Biggest Moves in GTM

• Huawei launches triple foldable phone for $2,800

• Mastercard acquires AI cyber security firm Recorded Future

• OpenAI releases series of new AI models called o1-preview and o1-mini

• Amazon AI chatbot will begin serving ads to users

Sponsor

10x Your Outbound With Our AI BDR

Imagine your calendar filling with qualified sales meetings, on autopilot. That's Ava's job. She's an AI BDR who automates your entire outbound demand generation.

Ava operates within the Artisan platform, which consolidates every tool you need for outbound:

• 300M+ High-Quality B2B Prospects

• Automated Lead Enrichment With 10+ Data Sources Included

• Full Email Deliverability Management

• Personalization Waterfall using LinkedIn, Twitter, Web Scraping & More

Book a demo and supercharge your sales team.

How Factors.ai Uses AI

Factors.ai equips GTM teams with AI-powered account intelligence, leveraging intent data and advanced analytics to segment, score, and prioritize accounts that show strong buying signals.

Problem it Addresses

GTM teams often struggle with identifying and prioritizing high-value accounts due to fragmented data and inefficient manual processes. This can lead to missed opportunities, wasted resources, and a lack of alignment between marketing and sales efforts.

Solution

Factors.ai solves these challenges by providing a unified platform that captures intent signals across various channels, scores accounts based on engagement, and delivers actionable insights through customizable dashboards. The platform’s multi-touch attribution models also allow teams to evaluate the impact of different touchpoints, helping them optimize their strategies and improve ROI.

• Account Segmentation and Scoring: Factors.ai allows users to create customized account segments based on firmographics, engagement data, and intent signals, scoring them in real-time to identify the most promising leads.

• Multi-Touch Attribution: The platform provides detailed attribution models that assess the impact of various touchpoints on account engagement, enabling teams to refine their strategies for better results.

• Workflow Automation: Factors.ai automates key GTM tasks, including CRM updates, personalized outreach, and real-time alerts, allowing teams to respond swiftly to high-intent accounts and improve speed-to-lead.

Competitors

• Demandbase: Offers AI-driven account-based marketing solutions with a focus on account identification, engagement, and analytics.

• 6sense: Provides predictive analytics and account engagement insights to help GTM teams identify in-market accounts and engage with them effectively.

• Clearbit: Specializes in data enrichment and intent-based account scoring to help teams efficiently identify and prioritize prospects.

GTM w/ AI Recommendations*

• Beehiiv - Launch, grow, and monetize your newsletter in 30 days for free

• Claymation - Learn how to use enrichment and automation platform Clay

• Notion AI - Write, plan and organize with a little help from AI

• Sendspark - Send personalized videos to prospects at scale

• Leadfeeder - Turn anonymous website traffic into pipeline

• AdCreative.AI - Create AI generated ads that beat your competitors

• Marketing Machine - Learn how to become a better marketer

Case Study

Drivetrain, a global financial planning and analysis platform, used Factors.ai to refine its sales approach, achieving a 3x increase in sales engagement and a 6% reduction in customer acquisition costs. By shifting from broad outreach to targeted engagement driven by data-backed insights, Drivetrain was able to focus on high-intent accounts and streamline its sales workflows.

Key benefits experienced by Drivetrain include:

• Enhanced Sales Productivity: Factors.ai enabled Drivetrain's sales team to reduce manual research efforts, allowing them to concentrate on engaging high-potential leads.

• Improved Personalization: The platform’s data integration capabilities empowered Drivetrain to tailor outreach based on unique engagement journeys, boosting response rates.

• Cost Efficiency: Factors.ai provided a cost-effective account intelligence solution, helping Drivetrain lower customer acquisition costs while maintaining robust account identification capabilities.

Read the case study

Top Remote GTM Jobs

Sales
Autodesk - Manager, Business Development Representatives
PathAI - Business Development, Inside Sales

Marketing
DefensX - Senior Channel Marketing Manager
Brivo - Integrated Segment Marketing Manager

Product
Mercer Advisors - Senior Product Manager, Growth
Sure - Senior Product Manager, Platform

Start a Side Hustle Newsletter
Start a Newsletter on Beehiiv*
Want help getting started? Ping me on LinkedIn

Let’s Stay in Touch

Thank you for reading today’s GTM w/ AI newsletter.

Let’s connect on LinkedIn!

Joey Fiorie

Subscribe here if this email was forwarded to you!

_{*GTM w/ AI may receive compensation if you use these links}

Survey