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GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Ocean.io

• Ocean.io accelerates B2B growth by using AI to find and engage with ideal prospects through precise, intelligent data.

Biggest Moves in GTM

• IBM launches new AI model Granite 3.0

• Microsoft unveils 10 new AI autonomous agents

• Apple is at least two years behind in AI development

• Midjourney to release update that will let users edit any image on the web

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How Ocean.io Uses AI

Ocean.io employs AI-driven tools like Lookalike Search, Company Search, and People Search to streamline B2B prospecting. These AI tools enable users to generate lists of highly relevant prospects based on just a single URL of their ideal customer, ensuring teams spend time on high-value leads.

Problem it Addresses

Sales teams often waste time on unqualified leads, outdated data, or companies that aren’t a good fit. This results in inefficient prospecting, high costs, and lower conversions throughout the funnel.

Solution

Ocean.io’s platform simplifies B2B prospecting by focusing on high-value leads. Its intelligent data tools ensure that sales teams target only companies that need their solution, speeding up the sales cycle. The platform also keeps CRM systems updated with fresh, relevant data, improving the overall efficiency of sales and marketing efforts.

Key features include:

• Lookalike Search to find ideal prospects based on your best customers.

• AI-driven data enrichment for real-time updates on contacts and leads.

• Automatic CRM maintenance to avoid duplicates and add new, relevant contacts.

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Case Study

Brandwatch struggled to find new accounts in key regions due to gaps in their existing data sources. By using Ocean.io, they uncovered untapped prospects and significantly expanded their Total Addressable Market. This resulted in more productive Sales Development Representatives and better-targeted outreach.

Key outcomes include:

• Increased number of high-quality accounts in underperforming regions.

• More efficient prospecting with fresher, more relevant data.

• Improved success rates in finding good-fit customers.

Read Full Case Study

Competitors

• Clearbit – Offers real-time data enrichment and targeted prospecting tools, enabling sales teams to find accurate, up-to-date contact information and identify ideal accounts.

• Cognism – Specializes in GDPR-compliant B2B lead generation with a focus on globally sourced data, helping businesses scale their outbound efforts and improve lead quality.

• InsideView – Provides deep market intelligence and data insights, helping sales and marketing teams uncover new opportunities, understand target accounts, and drive more informed outreach.

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Let’s Stay in Touch

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Joey Fiorie

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