Goldcast 🤝 Cognism

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Highlights

Today’s AI tool we’re reviewing is Goldcast

• Goldcast turns B2B events into powerful multi-channel campaigns, helping businesses increase engagement and pipeline growth through AI-driven automation

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How Goldcast Uses AI

Goldcast's AI instantly transforms webinars into multi-channel campaigns by automatically generating assets like social posts and video snippets. It seamlessly integrates with CRM systems to personalize follow-ups based on attendee behavior, maximizing outreach efficiency.

Problem it Addresses

Creating and managing engaging B2B events is often resource-intensive, with challenges in content repurposing and ensuring high attendee engagement. Traditionally, it can take weeks to convert event content into actionable marketing material, leading to delays in follow-up and lost opportunities.

Solution

Goldcast's AI-driven platform automates the entire event management process, from content creation to personalized follow-ups. It instantly turns webinar content into multi-channel assets, ensuring rapid and effective outreach. The platform also provides deep insights into attendee behavior, allowing for more targeted and impactful post-event engagement.

Key Capabilities:

1. Automated Content Creation: Instantly generate social posts, video snippets, and blog content from webinar recordings.

2. Real-Time Engagement Tools: Enhance audience participation with interactive features like polls, video Q&As, and more.

3. CRM Integration: Seamlessly integrate event data with CRM systems for personalized and data-driven follow-ups.
   

Competitors

• Hopin: A virtual event platform that provides tools for event management, networking, and audience engagement with an emphasis on creating immersive event experiences.

• Cvent: A robust event management platform offering end-to-end solutions for planning, marketing, and executing in-person and virtual events.

• ON24: Focuses on interactive webinars and digital experiences, providing tools for engagement tracking and post-event content creation.

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Case Study

How Cognism Boosted Webinar Attendance by 50%

Cognism, a sales intelligence company, sought to revamp its webinar strategy to enhance brand awareness and community engagement. By switching to Goldcast, Cognism achieved a 50% increase in webinar attendance rates, improved the attendee experience, and streamlined the event management process.

Key success factors included:

• Seamless Attendee Experience: Automated calendar invites and smooth technical performance significantly increased attendance and engagement.

• Enhanced Interaction: Real-time video Q&A and interactive polls kept participants engaged and eager to participate.

• Effortless Content Repurposing: Streamlined the creation of podcasts, social media snippets, and blog posts from webinar content, maximizing reach and impact.
  
  

Read the full case study

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