Google opens drug discovery AI

GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Smartly

• Smartly uses AI to create, manage, and optimize cross-channel advertising, streamlining campaign performance for major brands

Biggest Moves in AI

• Apple brings GenAI emojis to iMessage

• X is testing a free version of Grok

• Amazon offers AI chip Trainium to researchers for free

• Google open sources drug discovery AI models

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How Smartly Uses AI

Smartly employs advanced generative AI and machine learning to deliver personalized advertising across social media, video, and display. Through its comprehensive platform, users can automate ad creation, cross-channel management, and real-time optimization.

Problem it Addresses

With increasing demand for real-time, personalized advertising, companies often face challenges in scaling campaigns across diverse channels while maintaining performance and audience relevance.

Solution

Smartly’s platform automates ad creation and optimizes campaign performance, allowing brands to manage multi-channel advertising with efficiency. AI-driven tools within the platform simplify cross-channel deployment and improve real-time responsiveness.

• Dynamic creative production adapts ads for social media, video, and display.

• Predictive budget allocation optimizes spend across channels to maximize ROI.

• Centralized management consolidates campaign insights, saving time and aligning goals.

Case Study

In response to changing customer behaviors, Uber Eats partnered with Smartly’s Managed Services to scale and refine its social media campaigns. Through this collaboration, Uber Eats achieved major gains in return on ad spend (ROAS) and revenue.

Key results included:

• Increased ROAS by 30% and tripled revenue on Facebook in six months.

• Scaled ad spending by 80% to support growth across 23 markets.

• Leveraged AI-driven testing to develop new retargeting and creative strategies​.

Competitors

• Meta Advantage+: An AI-powered ad solution for creating personalized campaigns on Facebook and Instagram, focusing on scaling ad performance through automation.

• Sprinklr: Offers a unified platform for managing marketing, advertising, and customer engagement across multiple channels, using AI for insights and ad optimization.

• AdRoll: Known for its multi-channel retargeting and advertising capabilities, AdRoll leverages AI for audience targeting, personalized ads, and cross-platform campaign management.

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Joey Fiorie

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