GTM Buddy

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Today’s AI Tool is GTM Buddy

TLDR
GTM Buddy is an AI-powered revenue enablement platform designed to streamline sales training, content delivery, and buyer engagement for modern sales and marketing teams.

Problem It Addresses
Sales and marketing teams often struggle with fragmented tools, inconsistent training, and difficulty accessing the right content at the right time. This inefficiency results in slower ramp-up times, longer sales cycles, and reduced deal effectiveness.

Solution
GTM Buddy unifies learning management, content delivery, and AI-powered sales guidance into a single platform to help reps perform at their best in every customer interaction. By embedding AI across its suite, it ensures sales teams are well-prepared, efficient, and responsive in real time.

Here’s how it delivers value:

• Just-in-time enablement: AI delivers the most relevant resources directly within CRM, email, and calendar tools.

• Immersive training tools: Personalized onboarding, dynamic role plays, and certifications boost skills and reduce ramp-up time.

• Buyer-centric engagement: Digital Sales Rooms foster deeper, self-directed buyer interaction in secure, branded environments.

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Today’s Clay Workflow

Source and enrich ICP-fit contacts and companies within your TAM

How it works: 

• Use “Find People” to search for contacts that match your ICP

• Automatically enrich each contact with company and LinkedIn data

• Use Claygent to define business model and target customer

• Customize the rest of the flow: score, find emails, write messages, automate outreach

Not sure how to use Clay yet?

I started a YouTube channel to help you get started.

Clay Tutorial: Part I - Create Personalized Messaging at Scale
Clay Tutorial: Part II - Extract Data from Product Hunt Using Chrome Extension
Clay Tutorial Part III - Clay Webhooks and Power Automate

Plus here’s a webinar I hosted on how to automate outbound with intent signals


If you want more Clay credits to start, you can get 3,000 credits with my referral link.

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

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Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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