🕵️ Identify anonymous website visitors

Hope everyone had a great Fourth of July!

It’s fitting that today’s AI tool can only be used in the United States (due to GDPR regulations abroad), but for those with US website visitors this tool may be the fastest, highest ROI implementation available in B2B.

I also enjoy following their CEO on LinkedIn who posts about all their business challenges and successes including revenue metrics where they just passed an annual run rate of $1m in only a few months.

Today’s AI Tool we’re reviewing is RB2B

Highlights:

• Real-time identification of anonymous website visitors.

• Pushes LinkedIn profiles to Slack for immediate action.

• Enhances lead generation with person-level visitor data.

How RB2B Uses AI:

RB2B uses AI to identify anonymous website visitors by linking them to their LinkedIn profiles and pushing this information to Slack in real-time. This approach ensures that sales teams can act immediately on high-intent prospects, improving lead generation and engagement.

Problem It Addresses:

Most B2B buyers do most of their research online before submitting their information. This means most prospects who visit a website are anonymous, making it difficult to contact them if they don’t fill out a form.

Solution:

RB2B solves this by using AI to identify website visitors at the person level, linking their activity to LinkedIn profiles and sending this data to Slack. This enables personalized and timely outreach, improving lead conversion rates.

Competitors

• Lead Forensics: Identifies website visitors and provides detailed company information, enhancing lead generation and sales efficiency.

• 6Sense: Uses AI to predict buying behavior and identify potential leads based on intent data, enabling precise targeting and improved conversion rates.

• Clearbit: Provides comprehensive data enrichment and real-time intelligence to improve customer interactions and lead management.

For those in the US this can be a high ROI way to prioritize leads. They have free plans to get started and the paid version starts at just $99/month.

Thank you for reading!

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