INCRMNTAL

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Today’s AI Tool is INCRMNTAL

TLDR
INCRMNTAL is an AI-driven “incrementality” measurement platform that helps marketers quantify the real value of campaigns without relying on user-level data or disruptive experiments.

Problem It Addresses
Most marketers rely on attribution models that often fail to capture the true incremental impact of campaigns, leading to overinvestment in channels that don’t actually drive growth. Traditional measurement methods like holdout tests or geolift studies can be expensive, slow, and operationally complex.

Solution
INCRMNTAL offers a privacy-safe, always-on incrementality measurement system that uses operational marketing changes as micro-experiments to calculate real impact. It integrates with over 150 partners, works across multiple platforms, and accounts for external factors like seasonality or trends.

Here’s how it delivers value:

• Eliminates the need for costly and time-consuming manual experiments by running continuous, automated incrementality testing.

• Provides cross-channel insights that unify iOS, Android, web, and offline measurement into one cohesive view.

• Adjusts for uncontrollable variables, ensuring more accurate ROI analysis and better budget allocation decisions.

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Today’s Clay Workflow

Find verified phone numbers most likely to answer using only an email

How it works: 

• Add any email address to the first column

• Enrich email owners with LinkedIn profile data

• Use Clay’s mobile phone number waterfall to find numbers

• Verify numbers automatically with Trestle and SureConnect

Not sure how to use Clay yet?

I started a YouTube channel to help you get started.

Clay Tutorial: Part I - Create Personalized Messaging at Scale
Clay Tutorial: Part II - Extract Data from Product Hunt Using Chrome Extension
Clay Tutorial Part III - Clay Webhooks and Power Automate

Plus here’s a webinar I hosted on how to automate outbound with intent signals


If you want more Clay credits to start, you can get 3,000 credits with my referral link.

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Thanks for Reading

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Joey Fiorie

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