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Infer
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Joey Fiorie
August 28, 2024
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Highlights
Today’s AI tool we’re reviewing is Infer
Infer enables businesses to implement AI-driven lead scoring, allowing for real-time prioritization of high-potential leads and measurable improvements in sales outcomes.
Biggest Moves in GTM
How Infer Uses AI
Infer connects to various data sources, creating AI-powered predictive models that integrate directly into a company’s operational systems. This allows businesses to quickly act on insights, optimize processes, and measure the impact on key metrics.
Problem it Addresses
Businesses often struggle with building predictive models and integrating insights into their daily operations. This leads to inefficiencies and missed opportunities.
Solution
Infer leverages predictive models such as lead scoring to prioritize high-potential leads. It allows businesses to quickly connect their data sources and seamlessly integrate these insights into their operations. This ensures that companies can act on predictions in real-time for maximum impact.
The core capabilities include:
Connects data sources securely and effortlessly
Creates predictive lead scoring models quickly
Integrates AI-driven lead scores directly into operational systems
Competitors
Lattice Engines: Focuses on AI-driven predictive analytics for B2B sales and marketing, helping businesses target the right accounts and generate higher-quality leads.
Everstring: Provides predictive analytics solutions that help companies identify and prioritize high-potential leads and accounts based on firmographic, technographic, and intent data.
6sense: Uses AI to uncover buyer intent signals, allowing companies to engage with prospects at the right time with personalized outreach.
GTM w/ AI Tech Stack*
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Notion AI - Write, plan and organize with a little help from AI
Sendspark - Send personalized videos to prospects at scale
Leadfeeder - Turn anonymous website traffic into pipeline
AdCreative.AI - AI generated ads that beat your competitors
Bonus addition:
One of my favorite applications for AI isn’t software, it’s these bad boys. I was one of the first people to get the Snapchat Spectacles and these are 10x better.
The Ray-Ban Meta Wayfayer Smart Glasses
Take pictures and videos without having to take out your phone
Forget your Airpods on your walk to work with built in speakers
Stylish AF
Case Study
Bruntwood Boosts Sales Efficiency with Lead Scoring from Infer
Bruntwood, a leading UK-based B2B property company, leveraged Infer to implement an AI-driven Predictive Lead Scoring solution. This allowed their sales team to prioritize high-potential leads more effectively, resulting in significant improvements in their sales performance.
10% increase in conversion rates
5% reduction in sales cycle time
Prioritization of 10,000+ leads daily through Salesforce integration
Top GTM Jobs
Sales
Intuit - Director, Sales Innovation (Link)
SQRL - Director of Sales (Link)
Marketing
ZoomInfo - Senior Director, Revenue Enablement (Link)
Darrow AI - Head of Marketing (Link)
Product
Linqto - Senior Product Manager (Link)
Stability AI - Senior Product Manager (Link)
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Joey Fiorie
PS: Shout out to my day-one subscriber. Happy birthday Mom! 🙂
(I’m helping her start a newsletter on Golf. Will share details on her journey soon.)
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