Introducing 'Blueprints w/ AI'

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Highlights

Today’s AI tool we’re reviewing is Funnel.io

• Funnel seamlessly integrates attribution models to deliver precise, real-time marketing insights that optimize budget allocation and improve campaign performance.

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Introducing Blueprints w/ AI

Too many people I speak to haven’t actually implemented any AI initiatives. They’re excited about AI, but when it comes to actually using it they’re stuck in "someday" mode.

If you’re not actively executing, you’re not going to benefit from AI.

Even worse, you'll fall behind.

That’s why I created Blueprints w/ AI. Each newsletter will have a step-by-step, actionable Blueprint to help you implement AI initiatives that generate real results.

When you upgrade, you’ll get access to:

• Proven strategies designed to increase revenue and efficiency.

• Estimated ROI to help you calculate your return

• Step-by-step roadmaps to guide you at each stage

• Detailed breakdowns of tools, teams, and success metrics

Sign up today and look out for your next Blueprint every Wednesday!

How Funnel Uses AI

Funnel uses AI to integrate marketing mix modeling, multi-touch attribution, and incrementality testing to deliver real-time insights. Its Data Hub ensures high-quality data is continuously updated, giving marketers a complete view of their performance.

Problem it Addresses

Marketers often struggle with fragmented data, outdated performance metrics, and ineffective budget allocation. Relying on single attribution models can lead to biased results and suboptimal strategies, wasting marketing budgets on underperforming channels.

Solution

Funnel's AI-driven platform addresses the challenge of measuring true marketing impact by using a sophisticated blend of methodologies. It offers a unified approach that allows businesses to optimize their marketing strategies and budget allocation.

Here’s the three key components:

• Marketing Mix Modeling: Understands the long-term impact of marketing efforts across different channels.

• Multi-Touch Attribution: Tracks customer journeys to pinpoint which touchpoints drive conversions.

• Incrementality Testing: Measures the true incremental lift of each marketing campaign to refine strategies.

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Case Study

How Sephora Cut Costs and Enhanced Insights

Sephora, a global leader in personal care and beauty products, partnered with Funnel and Hanalytics to overcome inefficiencies in data management. Faced with scattered data across European marketing teams, Sephora sought a solution to streamline processes. By integrating Funnel’s AI-driven data processing, Sephora achieved a 75% reduction in data warehouse costs, improved access to insights, and saved hours of manual work each week.

Key Results:

• 75% reduction in data processing costs.

• Consistent data access for 18 European teams, from senior leadership to local markets.

• Significant time saved in data collection, enabling better decision-making at all levels.

Read the full case study

Competitors

• Triple Whale: A marketing analytics platform tailored for eCommerce, providing AI-driven attribution and real-time insights across multiple channels to help optimize ad spend.

• Northbeam: Specializes in advanced multi-touch attribution and predictive analytics, offering detailed insights into customer journeys and optimizing marketing budgets for direct-to-consumer brands.

• Dreamdata: Focuses on B2B attribution, combining revenue attribution and marketing analytics to track the full customer journey and improve long-term performance across channels.

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Let’s Stay in Touch

Thank you for reading today’s GTM w/ AI newsletter.

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Joey Fiorie

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