Lockheed Martin jumps into AI

Sales teams spend 65% of their time on non-selling activities

Author

Joey Fiorie
December 17, 2024

In partnership with

GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Cirrus Insight

  • Cirrus Insight uses AI-powered tools to automate sales activities, streamline Salesforce integrations, and book meetings faster.

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Problem Cirrus Insight Addresses

Sales teams spend 65% of their time on non-selling activities, including manual CRM updates, lead scheduling, and follow-ups. This leads to wasted time, missed opportunities, and unprepared interactions, reducing overall sales efficiency.

Solution

Cirrus Insight uses AI to automate manual tasks, optimize meetings, and sync sales data seamlessly with Salesforce.

Here’s how:

  • Automated Data Sync: Captures and syncs emails, tasks, and meetings to Salesforce without manual input.

  • Meeting AI: Automates customer research to ensure sales reps enter meetings fully prepared.

  • Smart Scheduling: Routes leads to the right team member’s calendar, speeding up the meeting booking process.

Pricing

  • Salesforce Sync – $14/user/month (billed annually): Bi-directional email, task, and event sync with custom frequency and admin controls.

  • Pro – $21/user/month (billed annually): Includes Salesforce Sync plus Outlook & Gmail integration, personal scheduling pages, and advanced sidebar tools.

  • Expert – $49/user/month (billed annually): Includes Pro features plus Smart Scheduler, team scheduling, Email Blast, and tracking tools for enhanced workflows.

Competitors

  • Outreach – Automates email outreach and integrates with CRMs to enhance sales team productivity.

  • Salesloft – Focuses on sales cadence and meeting automation for improved pipeline management.

  • Yesware – Provides email tracking, scheduling tools, and CRM syncing to support outreach at scale.

Case Study

OpenTable Streamlines Sales and Captures 100K+ Data Points with Cirrus Insight

OpenTable faced inefficiencies from manual data entry, ineffective email campaigns, and a tedious scheduling process, which slowed sales productivity. Cirrus Insight provided a seamless solution by automating Salesforce data sync, enabling targeted email campaigns with tracking, and simplifying meeting scheduling. These tools allowed OpenTable to eliminate redundancies, gain deeper customer insights, and focus on driving sales.

The Results

With Cirrus Insight, OpenTable transformed its operations:

  • 100K+ Data Points: Automated sales activity capture improved reporting and analysis.

  • 30K+ Email Opens: Enhanced visibility into customer engagement through advanced tracking.

  • 400+ Campaigns: Increased campaign scope and scheduling efficiency drove higher meeting conversions.

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Joey Fiorie

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