Marpipe

Marpipe automates multivariate ad testing using AI to identify high-performing creative combinations for better marketing outcomes.

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Joey Fiorie
September 02, 2025

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Today’s AI Tool is Marpipe


TLDR
Marpipe automates multivariate ad testing using AI to identify high-performing creative combinations for better marketing outcomes.

Problem It Addresses
Marketing teams often struggle to test creative assets at scale, leading to guesswork in ad performance and wasted budget. Traditional A/B testing is too slow and limited to support fast-moving GTM launches.

Solution
Marpipe enables marketers to generate and test hundreds of ad variations simultaneously using AI-driven multivariate testing. The platform identifies which creative elements (e.g., copy, imagery, colors) drive performance and automates scaling of top-performers.

Here’s how it delivers value:

  • Automated Creative Generation: Combines images, headlines, and CTAs into multivariate ad sets without manual design bottlenecks.

  • AI-Powered Insights: Analyzes performance data to reveal which creative elements work best across platforms and audiences.

  • Faster Time-to-Insights: Reduces testing time from weeks to days, helping GTM teams quickly iterate on messaging.

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Today’s GTM Workflow

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