New job, who dis?

GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Boomerang

• Boomerang helps sales teams unlock up to 20% more pipeline by automatically tracking customer job changes, enhancing CRM data, and generating warm introductions through AI-powered automation.

Biggest Moves in GTM

• Another OpenAI alum is raising money for a new startup

• X changes policies on letting third party train AI on your posts

• Mark Benioff now says AI is overhyped

• Google to help build seven nuclear reactors to power AI

GTM w/ AI Premium

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How Boomerang Uses AI

Boomerang utilizes AI to monitor job changes, generate multi-channel outreach programs, and build automated org charts. The platform tracks high-value contacts and updates CRM data based on employment shifts, ensuring outreach is both timely and relevant.

Problem it Addresses

Sales teams often face data inefficiencies, missing vital customer updates, leading to missed opportunities. Contact details can become outdated, and CRM data is underutilized, resulting in low engagement from cold outreach.

Solution

Boomerang automates the process of tracking customer job changes, activating multi-threaded outreach, and enriching CRM data with new contacts. It ranks leads based on relevance and integrates seamlessly with sales and marketing tools like Salesforce and HubSpot. This allows teams to engage with prospects at the right time, increasing the chances of conversion.

Key benefits:

• Tracks customer job changes to trigger relevant outreach campaigns.

• Enriches CRM data with updated contact information and new buying group members.

• Activates multi-channel outreach based on real-time job change signals.

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Case Study

Narvar Boosts Pipeline by $17M with Boomerang

Narvar, a leading customer experience platform in retail tech, leveraged Boomerang to automate job change tracking and contact enrichment within Salesforce. By integrating Boomerang, Narvar was able to transform their existing customer base into a scalable pipeline channel. The solution enriched contact details, categorized leads, and facilitated seamless outreach, leading to significant sales outcomes.

Key benefits:

• 1700 qualified leads generated within a year.

• $17M in pipeline influenced and $1.2M in revenue impacted.

• 10x+ ROI through effective champion tracking and automated outreach.

Read Full Case Study

Competitors

• ZoomInfo: Provides extensive data enrichment and market intelligence for contact accuracy.

• Apollo.io: Uses AI for automating outreach and prospecting with data-driven workflows.

• LeadIQ: Specializes in lead data enrichment and qualification to enhance outreach efforts.

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Let’s Stay in Touch

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Joey Fiorie

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