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Uncover hidden TAM 🕵️‍♂️

Identify high-potential prospects, gain actionable insights, and automate key tasks

Author

Joey Fiorie
August 01, 2024

In partnership with

GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Ocean.io

  • Ocean.io enables sales teams by identifying and targeting high-potential customers through AI-driven data analysis and lookalike search capabilities.

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How Ocean.io Uses AI

Ocean.io leverages AI to offer precise and reliable data for B2B sales teams. By entering the URL of an ideal customer, Ocean.io’s Lookalike Search provides a list of similar companies, helping businesses discover new, high-fit prospects efficiently.

Problem it Addresses

Traditional B2B prospecting often relies on outdated or incomplete databases, making it challenging to identify the right prospects. This results in inefficient sales processes and missed opportunities.

Solution

Ocean.io provides a powerful suite of AI-driven tools that optimize lead generation and streamline sales processes. These tools help sales teams quickly identify high-potential prospects, gain actionable insights, and automate key tasks.

The three key solutions are:

  • Lookalike Search: Quickly find companies similar to your best customers using AI analysis.

  • CRM Integration: Seamlessly integrate with your CRM to analyze data and suggest new markets.

  • Intent Data: Identify accounts showing active interest in your products to prioritize outreach.

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Ocean.io Competitors

  • Apollo.io: Offers robust data and automation for prospecting and engagement, enhancing the efficiency of sales processes.

  • ZoomInfo: Provides comprehensive data enrichment and market intelligence to help sales teams access detailed contact and company information.

  • LeadIQ: Specializes in data enrichment and lead qualification, providing deep insights into prospects.

Case Study

Brandwatch Uncovers TAM with Ocean.io’s Precise Data

The Challenge: Brandwatch’s Sales Development Reps were struggling with limited account data, especially in Central Europe and the Nordics. Existing data sources failed to cover the total addressable market (TAM), leading to inefficiencies and missed opportunities.

The Solution: Ocean.io filled these data gaps by integrating with Brandwatch’s CRM to uncover new, untapped prospects. Ocean.io compared Brandwatch’s customer list with its extensive database, identifying high-fit accounts that were previously overlooked.

The Result: Brandwatch saw a significant increase in the number of viable accounts, particularly in challenging regions. This improved the productivity of SDRs and ensured a steady flow of fresh, relevant data, enhancing overall sales effectiveness.

Read the full case study

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