Octave

Octave is a generative AI platform that transforms go-to-market strategy execution by turning static ICP and messaging data into dynamic, context-driven campaigns.

Author

Joey Fiorie
December 09, 2025

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Today’s AI Tool is Octave


TLDR
Octave is a generative AI platform that transforms go-to-market strategy execution by turning static ICP and messaging data into dynamic, context-driven campaigns.

Problem It Addresses
Modern GTM teams struggle with outdated messaging documents, brittle prompt chains, and static templates that fail to scale personalized outreach. As markets shift rapidly, these teams lack a system that can adapt in real time to maintain relevance and precision across all outbound efforts.

Solution
Octave acts as a real-time context engine that ingests company-specific data to power intelligent AI agents for messaging, qualification, and campaign generation. By aligning GTM teams on a living source of truth and automating campaign execution with context-aware AI, Octave closes the gap between strategy and execution.

Here’s how it delivers value:

Dynamic Personalization: Converts ICP data into live, evolving assets that generate relevant, segment-specific messaging without reliance on static templates.

Agent-Powered Execution: Deploys autonomous AI agents that research targets, qualify leads, and generate campaigns that are highly personalized and contextually aware.

Seamless Integration: Streams insights and content into existing GTM stacks (CRM, sequencers, orchestration tools) through robust APIs and pre-built integrations.

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Joey’s GTM Idea of the Day

Today, Clay crossed $100M in ARR, up from just $1M two years ago. Yes, 100× growth!

As a GTM Engineer at Clay, I work with our enterprise customers, where our NRR was up 200% and I’m proud to say we’ve never churned an enterprise customer!

As you can imagine my days are filled with customers calls, follow ups, pitch building, pricing, deal strategy, procurement, the list goes on.

A new automation I just built that I am loving is making sure I connect on LinkedIn with everyone I meet with during the day.

I no longer have to:

  • Copy Email and Paste into Google

  • Click on LinkedIn Profile

  • Check to make sure it’s the right person

  • Click Connect

  • Repeat for everyone on every call

Here’s how it works

Step 1: Setup Zap Trigger: Gmail - New Email Matching Keyword “Accepted”
Step 2: Setup Zap Webhook: Send Webhook to Clay
Step 3: Create LinkedIn Profile URL Waterfall in Clay
Step 4: Add LinkedIn Profile to Campaign with HeyReach

Use this link to start your HeyReach free trial and message me on LinkedIn and I’ll personally help you set this workflow up!

Biggest Moves in AI

Anthropic is bringing Claude Code to Slack

OpenAI says it’s disabled ad-like app promotions in ChatGPT

Source: The Verge

Department of Commerce may approve Nvidia H200 chip exports to China

This news comes as a bill was introduced in Congree last week to prevent these exact kinds of chip exports.

Google's AI try-on app Doppl adds a shoppable discovery feed

The tech giant says the idea behind the new feed is to display recommendations so users can discover and virtually try on items. Nearly everything in the feed is shoppable, with direct links to merchants.

Source: TechCrunch

OpenAI Should Stop Naming Its Creations After Products That Already Exist

From “cameo” to “io,” OpenAI keeps trying to call its new and upcoming releases by names that resemble existing trademarks.

This AI Model Can Intuit How the Physical World Works

The V-JEPA system uses ordinary videos to understand the physics of the real world.

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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