OpenFunnel

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Today’s AI Tool is OpenFunnel

TLDR
OpenFunnel is an AI-driven GTM search engine that identifies live buyer signals and automates hyper-targeted prospecting and outreach.

Problem It Addresses
Traditional GTM and sales intelligence tools rely on static, outdated intent data and offer limited differentiation between competitors’ prospect lists. This leads to wasted outreach efforts, generic messaging, and missed timing on potential deals.

Solution
OpenFunnel introduces dynamic, explainable signals that continuously detect real-time buyer intent and trigger personalized messaging through autonomous agents. It integrates directly into CRMs to keep pipelines fresh and highly relevant.

Here’s how it delivers value:

• Customizable Signal Detection: Surfaces live activities or traits (e.g., funding, hiring trends, product launches) aligned with your GTM motion.

• AI-Powered Messaging Agents: Automatically generate outreach tailored to each detected pain signal with contextual accuracy.

• Continuous CRM Enrichment: Keeps your sales database updated with signal-rich, high-fit prospects and removes irrelevant leads.
  

Joey’s GTM Idea of the Day

What is Reachable TAM and How to Expand It

Reachable TAM (Total Addressable Market) refers to the portion of your market that you can directly contact, meaning prospects with valid emails or phone numbers. Expanding reachable TAM focuses on improving contactability rather than just increasing total lead count.

Data Strategy Recommendations:

• Adopt a Waterfall Enrichment Approach: Use multiple data providers to maximize overall data coverage.

• Leverage Clay as a Data Marketplace: Aggregating multiple providers through Clay can yield 80–90% contact coverage compared to only 20–40% from a single source.

• Optimize Coverage by Region: Optimize enrichment by assigning specific providers to regions like EMEA, APAC, and North America for best accuracy and reach.

Need help going from good to great? Connect with me on LinkedIn and let’s chat.

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Thanks for Reading

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Joey Fiorie

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