PathFactory

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Today’s AI Tool is PathFactory

TLDR
PathFactory is an AI-driven platform that personalizes and streamlines B2B content delivery to accelerate buyer journeys.

Problem It Addresses
B2B buyers often face fragmented and generic content experiences that make it difficult to find relevant information. Marketing teams struggle to connect content engagement directly to buyer intent and pipeline impact.

Solution
PathFactory curates personalized, Netflix-style content journeys that help buyers self-educate efficiently. It also provides marketing and sales teams with deep insights into engagement data for more precise targeting.

Here’s how it delivers value:

• Automatically creates personalized content collections at scale, saving marketing teams time.

• Tracks and reveals buyer behavior beyond clicks, giving visibility into true content consumption.

• Increases pipeline and revenue by delivering the right content to the right buyer at the right time.

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Discover collection

Today’s GTM Workflow

Prepare for discovery calls or cold calls

How it works: 

• Import contacts using Find People or your own list (LinkedIn URL or email required)

• Customize ChatGPT prompt to create tailored talking points

• Run Autobound enrichment for people and company insights

• Export talking points to Outreach, Salesloft, HubSpot, or your CRM

The Top 10 Questions I Hear From GTM Teams*

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Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

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Joey Fiorie

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