Sharpen the Axe

GTM w/ AI
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Clay’s quarter-end is this week. Reflecting on my quarter and looking ahead, a quote I’ve been pondering is this one by Abraham Lincoln.

“Give me 6 hours to chop down a tree and I will spend the first 4 sharpening the axe.”

To double pipeline, double the number of deals closed or double the average deal size, there’s little room to increase hours spent in the day. The only way to hit those goals is to sharpen the axe, improve productivity and overall effectiveness.

The four areas of leverage to do more with less today are:

• Brand - Improve visibility on social. mix in posts and video. establish trust, leverage in-person events and customer visits. Trust compounds.
  

• AI - Automate manual work, speed up processes, treat every prospect like they’re the only prospect.
  

• Data - Better data to prioritize time, accounts and contacts to maximize surface area in the right places.
  

• Skill - Improve communication, negotiation and strategy to improve win rates and deal sizes.

Reply and let me know what are you doing to sharpen the axe.

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Source: The Verge

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Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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