Tactic

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Tactic is a no-code AI platform that automates customer and market research to drive more efficient and precise GTM execution.

Problem It Addresses:
Go-to-market teams often spend excessive time manually researching prospects, piecing together fragmented data sources, and missing out on high-fit accounts. Traditional tools offer generic datasets that lack the depth, specificity, or automation required to scale personalized outreach and revenue operations.

Solution:
Tactic delivers a no-code AI data engine that scrapes the web, CRM, APIs, and 3rd-party sources to build tailored customer insights and market intelligence in real time. It automates prospect discovery, customer segmentation, and GTM data enrichment without requiring technical expertise.

Here’s how it delivers value:

• Higher Precision: Custom signals and data points tuned to your specific GTM motion, outperforming generic intent and enrichment tools.

• Time Savings: Reduces manual research with automated, structured data delivery—saving up to 10+ hours per rep per week.

• Ease of Use: No-code interface and prebuilt workflows allow teams to extract insights quickly and iterate without engineers.

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Joey’s GTM Idea of the Day

10 reasons PLG expansion to enterprise fails

1. Usage is confused with intent
   Accounts are active, but no one has validated why they are using the product, what problem it maps to, or whether it is tied to a priority initiative.

2. Discovery happens too late
   By the time sales engages, the product is already positioned in the buyer’s mind. Assumptions are set. Reframing becomes uphill instead of additive.

3. The wrong champion emerges
   PLG often attracts power users, not power buyers. The person who loves the product may not be able to sponsor an enterprise decision.

4. Value is proven tactically, not strategically
   The product works. Everyone agrees. What is missing is a clear narrative for impact, risk reduction, and organizational change.

5. Pricing anchors too low
   Self-serve plans set expectations that enterprise pricing later struggles to reset, even when scope and value are fundamentally different.

6. Sales shows up without context
   Reps see usage dashboards but lack insight into the account’s political dynamics, buying process, and competing initiatives.

7. PLG replaces discovery instead of feeding it
   Teams assume the product experience has already “done the work,” so essential questions never get asked.

8. Expansion signals are lagging indicators
   Teams wait for usage spikes or seat limits instead of proactively shaping expansion around outcomes and milestones.

9. No clear transition moment exists
   There is no designed handoff from product-led motion to sales-led motion. The account just drifts.

10. Enterprise motion is bolted on, not built in
    PLG succeeds early, then enterprise is layered on reactively. The result is a motion that competes with itself.

    Reply and let me know if there’s any I missed and I’ll include it (and credit you) in the next one!

30-Day Sales Rep Ramp Plan
Sponsored by Attention 

Top-performing teams don’t wait months to see results - they use a structured, AI-powered onboarding plan to ramp reps in 30 days or less.

• Week-by-week ramp framework: Learn, Practice, Coach, Apply

• Key milestones for productivity by Week 1, 2, 3, and 4

• Activity benchmarks to track progress and predict success

• Mentorship and feedback systems built for scale

Download Free Guide →

Joey’s GTM Toolkit

Listed below are some of the best AI tools and GTM content on the market to help you hit your revenue and career goals.

• AdCreative - #1 most used AI tool for advertising

• Otterly.ai - Get your brand cited on ChatGPT, Gemini and more!

• HeyReach - 10x your LinkedIn outbound on autopilot

• Beehiiv - Start your newsletter, get your first dollar in revenue

• Sparkloop - Grow your top of funnel newsletter fast!

_{*GTM with AI may get compensated when you purchase using these links. It keeps this newsletter free!}

Biggest Moves in AI

Source: The Verge

Source: TechCrunch

Source: Wired

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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