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Turn intent signals into pipeline

Automate pre-meeting research for your sales team

Author

Joey Fiorie
May 14, 2025

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Before we get into today’s tool, I wanted to share that I’m hosting a webinar tomorrow on how to leverage intent signals to automatically generate pipeline using Clay and TrustRadius!

If you’re interested, you can register for free using the link below!

I’ll cover how to:

  • Get visibility into what accounts are showing intent

  • Automatically find decision makers at those accounts

  • Set up an automated outbound motion with personalized messaging

Not familiar with TrustRadius? Well here you go!

Today’s GTM AI Tool is TrustRadius


TLDR

TrustRadius is a verified-review platform that empowers B2B technology buyers with authentic, ad-free insights to support confident purchasing decisions.

Problem It Addresses

In the crowded B2B software landscape, businesses often struggle to identify credible product feedback due to biased advertising and unverified reviews. This makes it difficult for decision-makers to distinguish between marketing claims and real-world performance.

Solution

TrustRadius solves this by aggregating high-quality, vetted reviews from verified users, ensuring transparency and reliability in the evaluation of enterprise software. It also enables vendors to leverage authentic customer voices without compromising the platform's neutrality.


Here’s how it delivers value:

  • Verified, detailed reviews that undergo a multi-step authentication and quality check process, ensuring depth and accuracy.

  • No paid placements or ads, which upholds the integrity of the platform and fosters unbiased buyer trust.

  • Customizable tools for vendors like TrustQuotes and targeted review campaigns, allowing brands to amplify genuine user sentiment in marketing and sales efforts.

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Today’s AI Agent

Create automated and enriched pre-meeting notes in Notion, then sends automated Slack messages to your inbox every morning - for all your sales team!

Here’s how it works:

  • Enrich companies and attendees with Clay

  • Create automated pre-meeting notes in Notion with enrichement

  • Send sales reps automated Slack notifications with links to Notion pre-meeting documents

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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