Twain

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Today’s AI Tool is Twain

TLDR
Twain uses AI to automate deep personalization in outbound sales messaging, replacing generic outreach templates with context-rich, human-like copy.

Problem It Addresses
Outbound sales teams often rely on generic templates, leading to low reply rates, poor engagement, and wasted prospecting efforts. Manual research for personalization is time-consuming, inconsistent, and difficult to scale across large lead volumes.

Solution
Twain replaces manual research by generating hyper-personalized outreach sequences using real-time data, adaptive personas, and AI-powered frameworks. It enables teams to scale relevant, high-performing campaigns while saving hours of writing and research time.

Here’s how it delivers value:

• Deep Research Automation: Pulls live, verified insights from sources like LinkedIn, job posts, and social proof to build unique sequences for each lead.

• Adaptive Copy Generation: Uses dynamic frameworks to instantly tailor messaging to tone, role, company, and context—no manual prompting required.

• Scalable Integration: Exports copy-ready messages directly into popular sequencing tools with a universal API and CRM sync.

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Today’s Clay Workflow

Create Multi-Step Emails with Twain and Clay

Here's how to set up your sequence:

1. Choose your sequence type:

   • Select a pre-defined sequence (1-4 steps) from the dropdown menu

   • If you have a Twain account, you can use your own sequence by selecting your Twain account and entering a sequence ID

2. Configure your prompt parameters:

   • Add your prospect description

   • Define your outreach signal

   • Describe your ideal customer profile

   • State the problem you're solving

   • And more…

3. Add your prospect information:

   • Enter first name, last name, and LinkedIn profile URL for each prospect

   • Don't have LinkedIn URLs? Use Claygent to find them using prospect emails

4. Map and execute:

   • Map Twain's multi-step messages to your Clay columns

   • Run the table to generate your sequences

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Thanks for Reading

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