Uncover Hidden Buyer Signals

Engage buyers at the perfect time

Author

Joey Fiorie
September 10, 2024

In partnership with

GTM w/ AI

Get your brand in front of over 10k go-to-market professionals
Become a sponsor

Highlights

Today’s AI tool we’re reviewing is 6Sense

  • 6sense leverages AI to uncover hidden buying signals, enabling businesses to target the right accounts with precision, significantly boosting conversion rates and sales efficiency.

Biggest Moves in GTM

Sponsor

Synthflow: Build AI voice assistants to manage inbound and outbound calls

Keep your business on 24/7 with genAI. Synthflow’s simple no-code builder lets you set up human-sounding AI voice assistants that can handle call center tasks: real-time appointment booking, lead qualification, handling FAQ, transferring between agents, and more. White label included. Pay as low as $0.08 per minute of conversation. CRM Integrations with Hubspot, Gohighlevel, Zoho, etc. Start for free or let us build your AI receptionist.


How 6Sense Uses AI

6sense’s Revenue AI platform employs advanced machine learning models to detect and interpret anonymous buying signals, often hidden in what they call the Dark Funnel. By analyzing vast amounts of data, including site visits, content consumption, and keyword research, 6sense provides actionable insights that help marketers target the most promising accounts with personalized messaging at the perfect time.

Problem it Addresses

B2B buyers are increasingly opting to remain anonymous, making it difficult for sales and marketing teams to identify potential leads. Traditional methods often miss out on capturing these hidden signals, leading to missed opportunities and inefficient use of resources.

Solution

6sense uses AI to uncover hidden buying signals and predict which accounts are ready to engage, allowing marketing and sales teams to prioritize efforts effectively. By leveraging predictive analytics, 6sense helps businesses execute targeted campaigns that drive high conversion rates and a more predictable pipeline.

Key features of the platform include:

  • Predictive Analytics: Identifies the best accounts to target based on readiness to buy, helping teams focus on high-value prospects.

  • Dynamic Audience Creation: Allows for segmentation with hundreds of filters, ensuring marketing efforts are tailored and precise.

  • Multichannel Orchestration: Integrates with existing tools to deliver consistent messaging across all channels, maximizing engagement and impact.

Competitors

  • Demandbase: Offers account-based marketing solutions that combine AI and big data to identify, engage, and convert B2B buyers.

  • Terminus: Provides account-based marketing software that uses AI to help companies identify and engage with high-value accounts through multiple channels.

  • Bombora: Specializes in intent data to help businesses understand which companies are showing interest in their products and services.

GTM w/ AI Recommendations*

  • Beehiiv - Launch, grow, and monetize your newsletter in 30 days for free

  • Claymation - Learn how to use enrichment and automation platform Clay

  • Notion AI - Write, plan and organize with a little help from AI

  • Sendspark - Send personalized videos to prospects at scale

  • Leadfeeder - Turn anonymous website traffic into pipeline

  • AdCreative.AI - Create AI generated ads that beat your competitors

  • Marketing Machine - Learn how to become a better marketer

Case Study

Ceros, an interactive content platform, needed a solution to improve account prioritization for its sales development representatives (SDRs), who were overwhelmed with managing 300-400 target accounts each. Without effective segmentation, SDRs relied on instinct over data, leading to inefficiencies.

By implementing 6sense’s intent data and predictive analytics, Ceros identified high-value accounts in the Decision and Purchase stages, allowing SDRs to focus on those most likely to convert. Key results included:

  • 72% Increase in Meeting-to-SQL Rate: Targeted outreach led to more effective engagements and a higher conversion rate from meetings to SQLs.

  • 22% Increase in Average Deal Size: Better prioritization and personalized messaging helped close larger deals.

  • 109% Increase in Win Rates: Focusing on high-propensity accounts doubled the win rate.

  • 118% Increase in Opportunities: Ceros identified 450 new opportunities in six months by using 6sense’s insights.

Top Remote GTM Jobs

Sales
Intervision Sytems - GenAI Pre-Sales Consultant
Level AI - Director, Enterprise Sales

Marketing
Skillsoft - VP B2B Go-to-market
Lithic - Growth Marketing Manager

Product
Pinterest - Staff Product Manager
Piper Companies - GenAI Product Manager

Start a Side Hustle Newsletter
Start a Newsletter on Beehiiv*
Want help getting started? Ping me on LinkedIn

Let’s Stay in Touch

Thank you for reading today’s GTM w/ AI newsletter.

Let’s connect on LinkedIn!

Joey Fiorie

Subscribe here if this email was forwarded to you!

*GTM w/ AI may receive compensation if you use these links

Survey

What did you think of today's newsletter?

Login or Subscribe to participate in polls.

Referral Program