40 high-intent leads uncovered

GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Leadfeeder

• Leadfeeder boosts lead generation and conversion rates by identifying high-intent website visitors and integrating seamlessly with existing sales tools.

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How Leadfeeder Uses AI

Leadfeeder uses modern AI technology to get key insights on people visiting their customers website. By using their IP Enrich API and effective connectors, Leadfeeder turns anonymous visitors into recognized leads.

Problem it Addresses

In B2B sales, one major issue is spotting and connecting with high-interest visitors on the company website. Often, these visitors stop by, leave no info, and disappear, which leads to lost opportunities and poor lead generation.

Solution

Leadfeeder solves this issue by using AI to look at website traffic and find out which companies are visiting. It adds detailed info like company size, industry, and contact details, and puts it into the user's CRM. This helps sales teams to focus on leads with personalized messages, improving their chances of making a sale.

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Leadfeeder Competitors

• Clearbit: Provides comprehensive data enrichment and lead scoring to enhance marketing and sales efforts.

• ZoomInfo: Offers extensive B2B data intelligence to help companies identify, connect, and engage with qualified prospects.

• Hunter.io: Specializes in finding and verifying professional email addresses for targeted outreach.

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Case Study

How Reachdesk added 40+ companies to their top-of-funnel outreach per month with Leadfeeder

Reachdesk, a global corporate gifting platform, faced challenges in tracking their content marketing and identifying high-value prospects.

By implementing Leadfeeder, they were able to gain insights into the companies visiting their website and enrich their CRM data with valuable contact information.

Results:

• Increased Leads: Leadfeeder identified approximately 500 companies visiting Reachdesk’s site monthly, with 350 fitting their Ideal Customer Profile (ICP). Out of these, 50 were completely new leads.

• Enhanced Lead Scoring: By integrating Leadfeeder with Hubspot, Reachdesk added an additional layer of lead scoring, allowing their sales team to prioritize outreach efforts effectively.

• Real-Time Alerts: Connecting Leadfeeder to Slack enabled real-time notifications of promising new targets, improving their sales team's responsiveness.

Read the full case study.

Let’s Stay in Touch

Thank you for reading today’s GTM w/ AI newsletter.

Let’s connect on LinkedIn!

Joey Fiorie

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