$150K ARR in weeks

GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Chameleon

• Chameleon enhances user onboarding by enabling in-app content creation and personalized experiences that boost customer retention and revenue.

Biggest Moves in GTM

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How Chameleon Uses AI

Chameleon’s AI helps users easily generate or refine content for product tours, tooltips, surveys, and more. With real-time data and customizable prompts, Chameleon ensures that communication is timely, relevant, and engaging, without requiring technical expertise.

Problem it Addresses

Many SaaS companies face challenges in onboarding users and communicating product features without overloading them with too much information. Only relying on methods such as email can often result in user disengagement or confusion, leading to higher churn rates.

Solution

Chameleon simplifies the creation of in-app experiences, reducing the need for ongoing developer support. It enables real-time, targeted communication to boost user onboarding and engagement.

Here’s how Chameleon makes this possible:

• Automated content generation: AI generates or improves content based on user behavior, saving time.

• Customizable prompts: Users can adjust content tone and format for maximum relevance.

• Real-time triggers: Experiences are delivered when users are most engaged, increasing feature adoption.

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Case Study

Chili Piper used Chameleon to launch a product-led sales campaign that resulted in $150K ARR within weeks. The campaign focused on driving upsells, improving user engagement, and automating outreach.

Key highlights include:

• In-app banners: Used to prompt users for upgrades and drive conversions.

• Seamless integration: Leveraged Snowflake, Hightouch, and Zapier to automate targeting and follow-ups.

• Automated reminders: Follow-up emails triggered by HubSpot and Zapier boosted customer engagement and meeting bookings.

Read Full Case Study

Competitors

• Appcues – No-code onboarding flows that help guide users to value.

• WalkMe – Digital adoption platform offering guided walkthroughs to improve user engagement.

• Pendo – Combines in-app messaging with product analytics for better user onboarding and feature adoption.

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