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Analyzes buying signals from public data
Joey Fiorie
November 21, 2024
In partnership with
GTM w/ AI
Highlights
Today’s AI tool we’re reviewing is Bluebirds
Bluebirds transforms outbound sales by automating lead research, prioritizing prospects, and crafting personalized messaging at scale.
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How Bluebirds Uses AI
Bluebirds utilizes advanced AI to identify, enrich, and sequence high-priority sales leads. It researches accounts for compelling events, leverages firmographic and technographic data to rank prospects, and personalizes messaging based on real-time insights.
Problem it Addresses
Sales teams often spend excessive time on lead research and outreach, encountering outdated contact data and limited insights. This results in low conversion rates and inconsistent outbound strategies.
Solution
Bluebirds’ AI solves these challenges through:
Data-Driven Prioritization: Analyzes buying signals from public data, CRMs, and third-party sources to rank accounts likely to convert.
Advanced Contact Enrichment: Identifies ideal buyers through 15+ data providers and maps them to job roles and responsibilities.
Personalized Messaging: Generates tailored sequences informed by compelling events, ensuring relevancy and timely outreach.
Competitors
Apollo.io: Offers prospecting and engagement tools with enriched contact data.
ZoomInfo: Provides comprehensive market intelligence and detailed account insights.
Outreach.io: Focuses on sales engagement through AI-powered automation and analytics.
Case Study
InterSystems Boosts Pipeline Efficiency with Bluebirds
Challenge
InterSystems needed a solution to improve its technical buyer targeting, manage complex personas, and increase pipeline efficiency. Their BDRs struggled with lengthy manual research and inconsistent targeting strategies.
Solution
Bluebirds enhanced their approach by providing:
Persona Insights: Mapped technical and business-side decision-makers, refining outreach.
Signal Identification: Highlighted intent based on attitudes and behaviors, beyond just job titles.
BDR Efficiency: Automated research, enabling faster prospecting and increased confidence in outreach.
Results
InterSystems streamlined lead generation, improved messaging, and achieved higher conversion rates, setting the foundation for scalable outbound success.
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Let’s Stay in Touch
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Joey Fiorie
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