When AI Ethics Meets GTM

GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Iterable

• Iterable empowers marketers to create highly personalized, AI-driven cross-channel campaigns without engineering support.

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How Iterable Uses AI

Iterable integrates AI technology to streamline cross-channel marketing by assisting in campaign creation, personalization, and optimization. Marketers can use AI to build customer journeys, receive copy suggestions, and optimize send times and channels—without coding.

Problem it Addresses

The challenge of launching targeted marketing campaigns quickly and efficiently without dedicated engineering resources often leads to delays and missed engagement opportunities. Marketers struggle to personalize communications at scale due to data silos and complex tools.

Solution

Iterable’s platform addresses these issues with self-service tools that use AI to simplify campaign launches and enhance personalization. The system enables intuitive cross-channel messaging by automating segmentation, journey creation, and copy generation. These features improve engagement through optimal send times, frequencies, and content personalization.

Competitors

• Braze: A customer engagement platform offering cross-channel messaging with a focus on personalization.

• Salesforce Marketing Cloud: Provides tools for automation, email, and customer journeys, with extensive CRM integration capabilities.

• Klaviyo: Specializes in email and SMS marketing with automated flows and data-driven segmentation features.

Case Study

How Redfin Uses Iterable to Engage Inactive Users and Drive Conversions

Redfin leveraged Iterable’s Predictive Goals and Send Time Optimization (STO) to re-engage its substantial inactive user base, successfully increasing buyer and seller conversions. Predictive Goals enabled Redfin to identify high-potential users, allowing the marketing team to deliver tailored messages to engage buyers and sellers at key moments. Through Iterable’s intuitive interface, Redfin’s team could deploy advanced, data-driven strategies without engineering support, accelerating time to value.

Key Results:

• 72% increase in converting inactive sellers to active users, enhancing Redfin’s potential to generate more listings.

• 15% boost in converting inactive buyers, leading to more frequent interactions with properties listed on the site.

• 9% increase in seller consultations after targeted email campaigns, empowering Redfin to create a deeper, consultative relationship with its customers.

Read full case study

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Let’s Stay in Touch

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Joey Fiorie

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