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Vibe-Coding Got You to Demo Day. Authentication Gets You to Revenue.

Last week I wrote about how vibe-coding changes the math of GTM. More shots on goal. Faster loops. Lower cost per experiment.

But this week is about what happens when one of those shots actually hits.

Because the moment a real enterprise buyer leans in, the conversation changes.

It is no longer “Can it work?”
It becomes “Can we trust it?”

Tools like Lovable make it ridiculously easy to spin up full stack apps. Frontend. Backend. Database. All from prompts. It feels like magic.

Until someone asks about SSO.

Or SOC 2.

Or audit logs.

That is where most vibe-coded apps stall. Not because the idea is weak. But because authentication is still prototype-grade.

Here is the hard truth. Enterprise readiness is not about features. It is about identity.

When you layer in something like WorkOS, you are not just adding login. You are adding credibility. SAML. OIDC. Role-based access. Audit trails. The stuff that makes procurement relax.

And here is the GTM insight most founders miss.

Authentication is not a backend task. It is a sales unlock.

If your app supports enterprise SSO on day one, you collapse the trust gap. Security review cycles shrink. Champions inside the account move faster. You stop losing deals to “Come back when you are enterprise-ready.”

Think of it like this.

Vibe-coding builds the car.

Enterprise auth gets you on the highway.

Tactical Takeaways

First, if your ICP includes mid-market or enterprise, treat SSO as table stakes.

Second, bake authentication into your early architecture. Retrofitting it later slows momentum right when you are gaining traction.

Third, position enterprise readiness in your GTM narrative. Do not hide it in documentation. Put it in your sales deck. On your pricing page. In outbound messaging.

Because when the cost of building drops, the constraint shifts.

It is no longer code.
It is trust.

And the founders who understand that do not just ship faster.
They close faster.

Ready to make your Lovable/Cursor/Replit app enterprise-ready?

Get started with WorkOS

Thanks for Reading

Have a great day! If we’re not already connected, reach out to me on LinkedIn!

Joey Fiorie

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