Your personal ghostwriter

GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Postwise

• Postwise transforms content creation into a science, making it easier for users to craft viral posts.

Biggest Moves in GTM

• Google AI summaries are expected to reach $1bn monthly users

• Apple releases first batch of Apple Intelligence features in iOS update

• xAI adds image understanding capabilities for paid users of Grok

• CNET survey says smartphone owners care more about battery life than AI

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How Postwise Uses AI

Postwise leverages AI trained on viral, high-engagement posts to function as a personal ghostwriter. The tool generates optimized content for social platforms like X (formerly Twitter) and LinkedIn, enabling users to create and schedule engaging posts quickly.

Problem it Addresses

Many content creators struggle with writer's block, time-consuming editing, and the uncertainty of what will resonate with their audience. Despite knowing their message, they often fall short on creating engaging content, leading to low impressions and missed opportunities for growth.

Solution

Postwise is designed to streamline the content creation process. Users input their ideas, and the AI transforms them into high-performing posts optimized for engagement. It eliminates second-guessing by offering data-driven suggestions, reducing the time spent on creating and scheduling content.

The platform helps users grow their audience with minimal effort, using automation tools like scheduling, link plug-ins, and automated DMs for better reach and monetization.

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Case Study

Entrepreneur and author Justin Welsh uses Postwise to create Twitter threads that amass hundreds of thousands of impressions.

The AI-driven platform allowed him to focus on delivering valuable insights without getting bogged down in the mechanics of content creation.

Learn more about Postwise

Competitors

• Taplio – Specializes in LinkedIn content automation, offering AI tools for post generation and scheduling.

  Tweet Hunter – Focuses on building viral Twitter content, using AI to maximize engagement.

  Hypefury – A social media scheduling tool with a strong emphasis on Twitter, providing AI-driven posts and engagement-enhancing features.

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Let’s Stay in Touch

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Joey Fiorie

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